Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Christina Lipton

Follow Following Unfollow

Marketing Manager, Advantix Solutions Group

48 points

Marketing Manager for Advantix Solutions Group, a global leader in Wireless and Fixed Telecom Management services. Key service offerings include: audit and recovery, optimization, contract negotiation, invoice management, cost containment, procurement, help desk, customized reporting, and dedicated administrative support. Advantix ...

Marketing Manager for Advantix Solutions Group, a global leader in Wireless and Fixed Telecom Management services. Key service offerings include: audit and recovery, optimization, contract negotiation, invoice management, cost containment, procurement, help desk, customized reporting, and dedicated administrative support. Advantix delivers unparalleled solutions that empower our clients to take control of their entire telecommunications infrastructure.

» read more » read less

WEB: ASG

Feb. 15, 2012

Christina Lipton and 27 other people answered this question

What's your Linkedin number?

I am in the 5 million range. I like the ring of that because it says established, but not a start up.
Have a great day everyone! more

Jan. 19, 2012

Christina Lipton and 2 other people answered this question

What are some examples of good cell phone policies?

Great Question. We, Advantix Solutions Group (www.advantixsolutions.com), just completed a three part webinar series on Mobile Data Security & Applications in the Enterprise with the second webinar covering Mobility Policy and Management Best Practices. Hear from leading analyst Scott Lawrence, Director of AOTMP Research (www.aotmp.com) ... more

Information Technology

Cell Phone Policy

Jan. 16, 2012

Christina Lipton and 5 other people answered this question

Which active athlete would you use to endorse your brand?

Seriously, no pick for Tim Tebow! Was I the only one who saw the amazing snipet on Tim Tebow's before and after game contributions with real people. more

Jan. 16, 2012

Christina Lipton and 6 other people answered this question at this roundtable

Community Management 101: Startup Edition [1/4 @ 11 am]

How do you balance day to day activities with longer term projects? How do you get time to focus?

Laura, not sure if you are asking this on a personal or professional level, but I will share with you how we (my marketing dept.) stay focused on accomplishing daily activities as well as long term projects. The questions we had to answer as a ... more

Customer Service

Community Management

Jan. 4, 2012

Christina Lipton recommends this answer by daria lewis

What is the best phone system for a home-based business?

The answer has little/nothing to do with whether the business is "home based." The question you need to ask is: "What do my customer's want, need and expect when they call my business?"
Do your customers (and potential customers) want, expect and need "live answer" ... more

Information Technology

Jan. 4, 2012

Christina Lipton and 11 other people answered this question

Are there security risks to BYOD?

Being that we are a Telecom Lifecycle Management organization, Advantix Solutions Group, understands first hand the risks that come with BYOD. In fact, we just completed two parts of our three part webinar series on Mobile Data Security & Applications in the Enterprise. I encourage ... more

Information Technology

July 12, 2011

Christina Lipton and 6 other people answered this question

What are some examples of the best Wordpress business websites?

Scott, Sorry for not replying sooner. We are always looking to find ways to integrate any suggestions on plugins? more

Information Technology

Content Management

June 28, 2011

Christina Lipton recommends this answer by Lauren Harper

What are some tips to be extraordinary in telesales. How to catch the client's attention?

Hi Chalini!
I would definitely recommend listening to or downloading the transcript of the Strategies for Getting In: How to Reach That Prospect You MUST Talk To Focus Roundtable from last week. There was some really amazing tips and tricks provided by Experts in the sales ... more

Sales Management

June 28, 2011

Christina Lipton recommends this answer by Peter Johnston

What are the necessary skills for a marketing automation manager?

A Marketing Automation Manager needs a variety of skills. But there is one more important than all the others - sales skills.
He/she should know
A: The stages a customer goes through in making a buying decision, both as an individual and a company.
B: How to ... more

Feb. 28, 2011

Christina Lipton and 4 other people answered this question

Email Marketing: View on Mobile Device.

Andrew - most, if not all email marketing sites provide this as standard code when building email templates. This allows for mobile users to visually view the email in a format suitable for the device screen size. With devices such as Samsung's Galaxy, RIM's Playbook, ... more

Information Technology

Email Marketing

Feb. 11, 2011

Christina Lipton and 4 other people answered this question

Family Businesses: What is the best strategy for objectively hiring family members?

Great question. Brielle, as someone who has hired several family members over the years I have used the same hiring strategy whether family member or not. I build a job description with responsibilities, qualifications, compensation, etc... Sometimes I will request a resume. Schedule an interview ... more

Family Business

Hiring Best Practices

Feb. 11, 2011

Christina Lipton recommends this answer by Lee Levitt

What unique things does Salesforce.com do with their inside sales teams compared to others?

Salesforce.com is one of a small handful of companies that fully aligns sales and marketing. Their sales teams, including their inside teams, have marketing people who share revenue goals and who will regularly ask how they can help with individual opportunities. The SFDC Chatter tool ... more

General Management

Human Resources

Feb. 1, 2011

Christina Lipton and 8 other people answered this question

What are the top reasons companies swap out marketing automation systems?

I have been exhaustively researching four marketing automation applications that integrate with Salesforce.com. Some of the reasons I can see as to why companies would switch are:
1. Price - all the major marketing automation companies start at around $2K per month. If you are a ... more

Marketing Automation

Marketing Automation Best Practices

Jan. 31, 2011

Christina Lipton recommends this answer by Kendra Lee

What are some alternatives to Jigsaw for getting business contacts and information?

This is a great question because lists and research is so critical. The list company you choose depends on the depth of information you need and how you’re going to use the list. In our lead generation peer groups we've compiled a "List of List ... more

Contact Information

Jan. 27, 2011

Christina Lipton and 4 other people answered this question

How do you define a qualified lead?

Defining a qualified lead can be achieved by defining what your organization wants to accomplish. For us, a qualified lead meets a certain set of both behavioral and demographic parameters such as: have we identified the prospecting contact(s)/decision maker(s), have we established their wireless and ... more

Lead Generation

Jan. 27, 2011

Christina Lipton and 1 other person answered this question

Who are Pardot's major competitors?

Don't forget Manticore. There are also several other marketing automation applications that integrate with SF such as Genius.
I have exhaustively evaluated: Eloqua, Marketo, Manticore and Pardot. more

Lead Management

Marketing Automation

Jan. 25, 2011

Christina Lipton answered this question

What can cause an increase in a lead score?

It depends on your lead scoring process and how you have rated the data that is relevant to selling your products/services. A lead score can increase based on several factors both demographic and/or behavioral. Demographics factors: Employee Size, Annual Revenue, Industry, BANT (Budget, Authority, Need, ... more

Marketing Automation

Jan. 25, 2011

Christina Lipton and 23 other people answered this question

What electronic devices (phone, laptop, etc...) do you travel with?

BB Storm, laptop.

Information Technology

Electronic Device

Jan. 25, 2011

Christina Lipton and 15 other people answered this question

Sales training "worst practices": What are some of the biggest mistakes made in sales training?

Short and sweet Craig. The number one mistake companies make is having no training process in place. Start somewhere and improve form there. more

Sales Management

Worst Practices

Jan. 25, 2011

Christina Lipton answered this question

What's the best way to get feedback from respondents about your survey?

I would suggest including a couple "survey feedback" questions that require an answer and place them at the very end of the survey. Such as:
Q. In your experience, how efficient was the survey process?
A. Extremely efficient, Efficient, Somewhat efficient, No opinion, Somewhat inefficient, Inefficient, ... more

Customer Feedback

Market Research

Jan. 25, 2011

Christina Lipton and 23 other people answered this question

What are the most effective methods for getting targets to open direct mail?

Direct mail marketing really isn't that different from other forms of marketing in the sense that you are still a needle in the haystack needing to stand out in a crowd of millions. At Advantix we have adopted many of the methods both Michael and ... more

Jan. 20, 2011

Christina Lipton and 1 other person answered this question

What is the best way to attract new fans to my facebook page?

Hi Paul - What about incorporating Social Media as part of on boarding a new client. This will allow them to stay engaged at the same time promote and distribute in a viral way your message to others that may find you through that path. more

General Management

Jan. 5, 2011

Christina Lipton is now following

Jan. 5, 2011

Christina Lipton is now following

Jan. 5, 2011

Christina Lipton is now following

Jan. 5, 2011

Christina Lipton is now following

Jan. 5, 2011

Christina Lipton is now following

Following 12 Topics

Cell Phone Policy

Information Technology

Marketing Automation

Search Engine Optimization

...

Following 0 People

Followed by 11 People

Knowledgeable in 13 Topics

#663 of 2156

Worst Practices

#10 of 22

#99 of 217

Sales Management

#180 of 522

#504 of 1456

#14 of 23

#56 of 130

Lead Generation

#165 of 250

#525 of 636

#2417 of 2984

#29 of 33

Lead Management

#245 of 261

Marketing Automation

#473 of 531