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Christine Perkett

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CEO, Founder, PerkettPR

208 points

Nationally recognized for leading social marketing and PR strategies for technology, healthcare and consumer businesses worldwide. I help companies of all sizes to not only understand and embrace today's most valuable communications tools but to apply them to effective ...

Nationally recognized for leading social marketing and PR strategies for technology, healthcare and consumer businesses worldwide. I help companies of all sizes to not only understand and embrace today's most valuable communications tools but to apply them to effective and engaging marketing, branding, PR and social media strategies.

When my clients connect with their key constituents (customers, partners, media, influencers, investors), they create not only a positive impact but a lasting and valuable relationship.

- 100 Most Powerful Women on Twitter (most days) http://bit.ly/9OUzJ2

- Top 10 CEOs who Tweet (according to this list on American Express OPEN Forum, anyway) http://bit.ly/e0oluH

- Best Tech PR finalist, TechCrunch 2009 Crunchies

- PR Executive of the Year, American Business Awards

- 'Top 25 Authorities Moving PR Forward': http://bit.ly/2DfKku

- Founded PerkettPR in 1998 - day to day contact for a myriad of C-level executives

- Published author and subject:
- New York Times/WSJ bestseller, "Will Work From Home," by Tory Johnson, Workplace Contributor on ABC’s Good Morning America,
- "Twitter Means Business" by Julio Ojeda-Zapata
- "Inside the Minds:Public Relations Best Practices" by Aspatore Books;
- "Entrepreneurial Small Business" by McGraw Hill

- Speaker/trainer for hire on PR, social media & marketing

- Blogger for MarketingProfs, WomenForHire.com, PerkettPRsuasion.com, MissusP's Not So Personal Life, This Mommy Gig, Training4Dublin

- Board Member: Dialogue (social media training), Boston Marketing Association, Norwell Visiting Nurses Association and The Style Coalition - helping businesses of all kinds understand how to better market to key audiences

Tech, Healthcare, Higher Education, Fashion/Retail, Consumer & Business

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WEB: Blog

May 23, 2012

Christine Perkett asked a question

What's your reaction to cold calls?

Business Development

March 14, 2012

Christine Perkett is now following Heather Mosley and 17 other people

Feb. 13, 2012

Christine Perkett asked a question

Should Founders be CEOs?

Human Resources

Feb. 8, 2012

Christine Perkett asked a question at this roundtable

The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]

How have the speakers themselves mastered social media in order to understand it & thus, strategically lead as part of marketing function? #FocusSCMO

Feb. 7, 2012

Christine Perkett asked a question

When a company is in social media, is it important for the CEO to be socially active?

Social Business

Social Marketing

Feb. 7, 2012

Christine Perkett and 1 other person answered this question at this roundtable

The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]

What are the obstacles for the "new" CMO to interact with the entire organization?

I think the biggest obstacles for the "New" CMO are managing the many iterations of brand - with social media, your brand is communicated everywhere, and by many more constituents than ever. Whether it be employees who list the company name in their profiles, to ... more

Feb. 7, 2012

Christine Perkett answered this question at this roundtable

The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]

How has Social Media impacted your Brand? What are the key things a CMO needs to think about as the 'Voice of the Customer' gets louder?

Hi Chris,
Great question. You know my thoughts on social media for the most part - that its impact for brands is significant all around. Of course, a variety of factors determine how effective it will be for your own brand - but, if used ... more

Nov. 11, 2011

Christine Perkett asked a question

Do you work with analyst firms in your marketing strategy? Why or why not?

Analyst Relations

Industry Analyst

Market Research

July 8, 2011

Christine Perkett and 8 other people answered this question

After Entenmann's #notguilty tweet, other than apologize, what else could they be doing?

I have to agree with Joe - it will be over if they just sit quietly. They've apologized, no one was hurt, it was a mistake. They don't need to do anything else and blow it out of proportion or react to over zealous social ... more

Crisis Communications

July 5, 2011

Christine Perkett and 4 other people answered this question

Social media vs. traditional media channels: A complement or a replacement?

Definitely a compliment. I think it depends on the business, but most still need a mix of media. Social media is great in that it allows businesses to have a direct line of communication with prospects, customers and influencers - but traditional media generally has ... more

Marketing Strategies

Public Relations

June 20, 2011

Christine Perkett and 8 other people answered this question

Should businesses offer Twitter guidance/training to their public-facing employees?

Absolutely, no question. Any public-facing employee should be trained in all facets of good communication and company representation, and that includes using the social tools of today. Akin to good phone etiquette, email procedures, etc. There's too much to risk to not train employees properly. ... more

Information Technology

Public Relations

June 8, 2011

Christine Perkett and 6 other people answered this question

OPINION POLL: Will Facebook usage among businesses continue to increase or decrease? Y/N?

I think we'll continue to see an increase in business fan pages being established through the rest of 2011, but in 2012 we'll also see many of those pages become static - or news feeds - as companies struggle with the right way to use ... more

Advertising & Marketing

Advertising and Marketing Strategies

June 3, 2011

Christine Perkett and 8 other people answered this question

Why do you unsubscribe from emails?

The most simple answer is that the content isn't valuable. It has to be consistently interesting and engaging enough to get me to do more than scan it - and to keep me subscribed. Also, it should offer something I can't get elsewhere (or lead ... more

Email Marketing

Following 26 Topics

Cloud Computing

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Information Technology

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