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Christine Seymour
Director of Strategic Marketing,
Siemens Industry
0 points
Strategy leader with strong process improvement and marketing management focus.
Proven Business Unit manager / P&L responsibility.
Change Mgmt, strategic planning and Consulting.
Specializes in Industrial & technical products and services.
Proven Business Unit manager / P&L responsibility.
Change Mgmt, strategic planning and Consulting.
Specializes in Industrial & technical products and services.
Segmenting and targeting the influencers and understand where their communities reside/how they communicate is tough, but can be done using our more traditional market segmentation maps. You can then apply Chasm Crossing (Geoff Moore) strategies to address key beachheads and target audiences and communities. ... more