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Claire Thompson

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Consultant, Waves PR

68 points

Creative, experienced, freelance PR across media (big, small, traditional and social) for some of the most exciting and innovative organisations in the UK with an emphasis on tech & telecoms and companies with a strong on-line presence.

March 12, 2011

Claire Thompson and 1 other person answered this question

How would you deal with a social media crisis like what Chrysler went through this week?

Had Chrysler been impressed with the work that the agency was doing, I think they could have weathered it together - ultimately it was a joke comment, someone being a bit cocky, rather than anything negative about the cars.
The stray Red Cross tweet that went ... more

Crisis Communications

March 2, 2011

Claire Thompson and 1 other person answered this question

What is the worst incident you have had happen to you on social media?

A client's competitor turned nasty, both on and off line, posting false accusations and baiting the client to respond. Lessons learned:
- don't dignify that kind of behaviour by treating it as important
- you don't *have* to respond to everything people post, although it's a hard ... more

Feb. 14, 2011

Claire Thompson and 10 other people answered this question

Facebook or Twitter: Which is more effective for your business?

They're different media reaching different communities in different ways.
I would say that people expect you to have an open door on Twitter, and if you're not at least listening, you are missing out on valuable learnings - and this doesn't need to take a ... more

Facebook Marketing

Jan. 26, 2011

Claire Thompson and 12 other people answered this question

You got their attention, they 'like' your page... but how do you truly engage your social media followers?

Talk. Share. Think 'what's in it for me' from the perspective of visitors, and who you're there to engage with. Content, conversation, hints and tips, discounts, offers - it all depends on your audience.
Keep things clean by getting rid of spam and making sure 'rules' ... more

Customer Effort

Customer Engagement

Marketing Tools

Jan. 26, 2011

Claire Thompson and 16 other people answered this question

Social media overload: How do you deal with managing Twitter and Facebook without losing your mind

Like any task in a work context, it;s just a case of planning your time and accepting that you can't be everywhere, all of the time.
By having alerts set up in appropriate places and a workflow within any teams handling social media in a business ... more

Human Resources

Jan. 26, 2011

Claire Thompson and 6 other people answered this question

Is the concept of Twitter/TV integration viable?

Of course. Both can be real time. Both are limited only by imagination. Both make the complex look simple.
It's just a little more converging media, and it will work in some contexts, when well applied, not in others. We're at the bottom of a learning ... more

Nov. 10, 2010

Claire Thompson and 6 other people answered this question

How do I go from marketing on social media to actually engaging customers?

Most SMBs can do it fairly naturally when they're owner managed. If they're in broadcast mode, ask them how they'd feel if they went into a room full of strangers and someone immediately lobbed into a sales pitch - it's more or less the same ... more

Focus Interactive Summit

Oct. 2, 2010

Claire Thompson recommends this answer by Scott Albro

I'm running in upcoming elections & want 2 capitalize on social media. Advice 2 step it up a notch?

Tracy, remember that the main goal of any social media effort is to get other people to promote something (you, a product, whatever...) for you. I suggest you:
1. Stick to Facebook and Twitter for most of your social media efforts.There is one other non traditional ... more

Sept. 30, 2010

Claire Thompson and 1 other person answered this question

What marketing things can you say in the brief format of a tweet?

Nothing.
Listen and respond, or share something of value to the user.
Marketing has to become more like great sales people in social spaces - listening first and fulfilling a need.
Forget you're marketing and become a person more

Focus Interactive Summit

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