Clara Shih

Clara Shih helped kick off the "social CRM" movement in 2007 with her Faceconnector application, which integrates Facebook and Salesforce CRM and was the first business application on Facebook. Clara's new bestseller, "The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff" is about Facebook and Twitter for business. It has been featured in The New York Times, AdAge, Fast Company, CRM Magazine, and others, and is being used as a textbook at Harvard Business School and other academic institutions around the world.

Clara comes from a background of online advertising at Google and CRM at Salesforce.com, where she was most recently a marketing and alliances executive. She is currently founder and CEO of Hearsay Labs, which provides social media tools enabling marketers to manage customer engagements across Facebook, Twitter, and other websites.

Clara has undergraduate and graduate degrees in computer science from Stanford and a master's in business and internet from Oxford. She is a frequently invited keynote speaker on social media marketing at global conferences including Web 2.0 Expo, Enterprise 2.0, CRM Evolution, and Social Ad Summit. Clara blogs at http://thefacebookera.com and Twitters as @clarashih.