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Clarice Lin

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Senior Business Intelligence Analyst, Haymarket

288 points

A professional with three years of experience within the Business Intelligence field, analysing trends and providing recommendations. Has over three years of experience as a pioneer in the Business Intelligence team within Microsoft Asia Pacific, from requirements gathering to development ...

A professional with three years of experience within the Business Intelligence field, analysing trends and providing recommendations. Has over three years of experience as a pioneer in the Business Intelligence team within Microsoft Asia Pacific, from requirements gathering to development and to delivery of business intelligence reports using Microsoft BI tools; Currently also a pioneer member working as Senior Business Intelligence Analyst within Haymarket Media Group looking at the latest digital trending and establishing business intelligence within the organisation

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April 23, 2012

Clarice Lin recommends this answer by Helena Bouchez

What are some of the worst things you've seen people do at networking events?

You can actually steal the conversation back, using humor, but you have immediately recognize what happened and act fast. And you have to use humor. The second it's apparent the persons intends to edge you out (and I mean that second), interrupt and introduce yourself, ... more

Information Technology

Lead Generation

April 23, 2012

Clarice Lin recommends this answer by Trish Bertuzzi

How do you use Twitter for outbound sales prospecting?

Real world example. Doing outbound prospecting yesterday (yes it still works) and was using InsideView within SFDC for some pre-call planning. Identified the contact and her twitter account. Noticed she had just tweeted about a pretty interesting video. Watched the video and when I called ... more

April 23, 2012

Clarice Lin recommends this answer by Tracey Warren

How can a business launch a successful Facebook fan page?

Some of these practical tips are very relevant and helpful.
I would like to add my two cents.
Purpose is absolutely important, but even more important is answering the question, "Where are your target clients, partners and advocates?" If they are on Facebook - and ... more

Digital Marketing

Inbound Marketing

March 27, 2012

Clarice Lin asked a question at this roundtable

The Power of Buyer Personas in Sales and Marketing Success [4/4 @ 11 am]

How useful is a buyer persona to the organization?

March 5, 2012

Clarice Lin and 5 other people answered this question

Can you think of any good reasons to switch from Facebook to Google+?

For a company, perhaps if it helps in search result ranking, that is a very compelling reason indeed.
Personally as in individual who is contented with Facebook to keep in touch with a defined list of friends, no compelling push and pull factors to migrate ... more

March 5, 2012

Clarice Lin recommends this answer by Axel Schultze

Are you "pruning" and unfriending people on your social media networks?

Yes I do. And here is how and why:
Dunbar's Number
--------------------------
Most people get overwhelmed with the number of connections and groups because we are generally limited to a max of roughly 150 social connections in accordance to Dunbar (hence the Dunbar Number)
http://en.wikipedia.org/wiki/Dunbar's_number ... more

Privacy Control

Feb. 7, 2012

Clarice Lin recommends this answer by Robert Keahey

What impact will the user data linking across all Google services have in the internet world?

If you're a competitor to Google, you will cry foul. If you're a Google user, then it's kind of up to your personal views on security, privacy and the "value" you will get by having targeted search results and advertising based on profile demographics. I ... more

Search Engine Marketing

Jan. 26, 2012

Clarice Lin asked a question

How will the Facebook timeline affect the viral effect of "LIKES" and posts?

Jan. 18, 2012

Clarice Lin recommends this answer by Andrew Baker

How do you see the desktop vs laptop vs tablet vs mobile debate playing out?

I'm unwilling to attempt a prediction in the 5-10 year range.
For the next 2 or so years, we'll see some shifting around of consumer tastes as it relates to desktops, laptops, and the various other mobile categories.
For many people, the desktop category will ... more

Information Technology

Consumer Electronics

Jan. 18, 2012

Clarice Lin and 1 other person answered this question

How will the role of a community manager change in 2012?

Caty, as you have pointed out, the industry is relatively new. In this case, how useful in terms of building the skill-set foundation are the "certification" that are currently available? more

Community Management

Community Manager

Social Communities

Jan. 16, 2012

Clarice Lin recommends this answer by Carlos Hidalgo

If I’m a technology firm, should I promote content for download or a free demo or trial?

I do not believe it is an either or and in large part will be determined by the buyer(s) with whom you are looking to engage. In most instances in B2B you are rarely dealing with one solitary buyer. Most organizations having buying groups that ... more

B2B Lead Generation

Conversion Rate

Jan. 14, 2012

Clarice Lin recommends this answer by Robert Keahey

Did Google just hand the "Best Search Engine" title over to Bing?

Kind of depends on what each person's definition of "best search engine" means to them. It's funny to watch the social media world react to Google's latest move. Google is in the business to make money. End of story. They are going to optimize their ... more

Jan. 12, 2012

Clarice Lin and 2 other people answered this question at this roundtable

Getting the Most Out of Google+ For Your Business [1/12 @ 11 am]

What is the best example of a business using google + well?

Check out the tech digital sites with very frequent updates:
1. CNET - premier destination for tech product reviews, news, price comparisons, free software downloads, videos, and podcasts
2. Engadget - The web's best consumer electronics coverage more

Business Application

Jan. 12, 2012

Clarice Lin answered this question at this roundtable

Getting the Most Out of Google+ For Your Business [1/12 @ 11 am]

We're finding 10 seats in a hangout limiting. Are there ways to include more people? Maybe as a watch only mode?

The announced solution : Google Plus Hangout on Air (2 Oct 2011)
http://google-plus.com/2010/frustrated-about-google-hangouts-limitation-of-ma...
Function:
Once the maximum 9 users limit is reached it won’t block new users anymore, Instead it’ll consider all the participants above the max 9 limit as spectators and they’ll be able ... more

Business Application

Jan. 10, 2012

Clarice Lin recommends this answer by Remy Bergsma

Was Google fair to bury their Chrome download page in search results for 60 days?

Sure. Chrome is growing like crazy, they don't need the negative publicity surrounding the promotion of Chrome on their own 'neutral algorithm based' search engine. The trouble with Google is that they provide a basic internet need, but want to make money off of it.So ... more

Jan. 10, 2012

Clarice Lin recommends this answer by Enrique Carlos

Will Google Plus be able to catch up in the world of social media in 2012?

Before we ask Google+ to catch up, we need to address another fundamental question. That is, “Can Google+ define their niche of social media amidst existing platforms?” As users of social media platforms, we also need to understand what we’re using Google+ for.
I like ... more

Jan. 10, 2012

Clarice Lin asked a question

Will Google Andriod TV finally succeed?

Jan. 10, 2012

Clarice Lin recommends this answer by Remy Bergsma

How much time a day should companies allocate to social media?

I answered this (partially) in the roundtable session yesterday, but two questions need to be asked before you can answer the how-much-time question:
1) Which networks do we need to be on?
Don't be on 20 or 50 networks. Focus! Be on 2 or 3, ... more

Jan. 9, 2012

Clarice Lin recommends this answer by Rob Luciano

Does it ever make sense to outsource your lead generation follow up?

It only makes sense to outsource your lead generation follow up if it is not important for the sales person to develop a relationship with the prospects. To the extent buyers buy from people they trust outsourcing follow may not be very effective because the ... more

Lead Generation

Jan. 9, 2012

Clarice Lin and 1 other person answered this question at this roundtable

Improving Landing Page Conversion Rates [1/12 @ 1 pm]

Are shorter registration forms always better? Why/why not?

No. Shorter registration forms used to be the best possible way to get more users to sign up within a short period of time - facilitate registration process by making it hassle free and quick.
These days, the registration forms is not just about signing ... more

B2B Lead Generation

Conversion Rate

Jan. 5, 2012

Clarice Lin and 17 other people answered this question

Are surveys and polls still a valuable tool for learning from customers?

Hi Janet, let me try to give you an example.
Goal of survey: To find out if customers are satisfied about a delivery service and whether they will recommend the service to others. Questions we should be asking – Are you satisfied with our service? ... more

Customer Service

Customer Conversations

Customer Experience

Jan. 5, 2012

Clarice Lin recommends this answer by Dave Roberts

Intel looks poised to enter mobile market with the Intel Medfield Android. How will it will fare?

I seems to me that this question all comes down to two (really three) factors:
1. Cost for producers
2. Battery life and performance for consumers.
It appears that Intel will do well on the performance front versus alternatives. x86 processors are notoriously power-inefficient, however. ... more

Information Technology

Medfield Android

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