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Cleanne Serrao

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-34 points

Dec. 21, 2011

Cleanne Serrao answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What are your favorite social media monitoring and measurement tools? Why?

I would go with Position2’s Brand Monitor http://brandmonitor.position2.com/. Brand Monitor tends to focus on robust data analysis combined with strong global coverage and local targeting which is of great importance for countries besides the US. Take a look at the ‘features’ section on our website ... more

Finance

Marketing

Sales

Brand

8 more topics

Dec. 21, 2011

Cleanne Serrao and 1 other person answered this question

What are some things that you look for when purchasing social media monitoring software/tools?

There are certain things that I would like to see in a well designed social media monitoring tool. Key things that I would expect to see include sentiment analysis chart, demographics, volume, cloud map etc. One such tool is: Position2 Brand Monitor http://brandmonitor.position2.com/. Available in ... more

B2B Marketing

Social Media

Social Media Monitoring

Social Media Tools

Dec. 21, 2011

Cleanne Serrao answered this question

What is the most that you are willing to pay for social media monitoring tools?

It all depends on how much you are willing to spend on SMM. I would opt for a free trial first which has no time constraints to see how accurate the data is and then probably move onto a paid edition. One company which helps ... more

B2B Marketing

Price

Social Media

Social Media Monitoring

Dec. 21, 2011

Cleanne Serrao answered this question

Which Social Media Management tool you like the most?

In addition to the list mentioned so far, Position2 Brand Monitor http://brandmonitor.position2.com/ is the platform you should take a look at. Brand Monitor has been designed for enterprises and agencies, enabling them to:
• Monitor social media conversations and Track all engagement in a single system.
• ... more

Dec. 21, 2011

Cleanne Serrao and 1 other person answered this question

Do you find automated sentiment analysis to be accurate?

Automated sentiment analysis with 100% accuracy is extremely difficult to implement – we’re working on it, and currently claim to have 80% accuracy with our current sentiment engine. We’re working on natural language processing
heuristics to help boost our sentiment mapping engine, and hope to have ... more

Information Technology

Marketing

Automated Sentiment Analysis

Customer Intelligence

3 more topics

Dec. 21, 2011

Cleanne Serrao and 1 other person answered this question

Is Radian6 the number one choice for social media monitoring services?

As a product Radian6 is really good. But, in my opinion, it depends on how much money you are willing to spend and what your needs are. I work for a company similar to Radian6 which develops a Social Media Monitoring platform: Position2 Brand Monitor. ... more

Dec. 21, 2011

Cleanne Serrao and 1 other person answered this question

What is the best free software to track mentions on Twitter?

Take a look at Brand Monitor: http://brandmonitor.position2.com/. Comes in 4 editions, including a completely free ‘Basic Edition’ with no time constraints. It’s great for tracking conversations, gauging sentiment and share of voice, getting a dashboard of mentions and also has Twitter and Facebook functionality built ... more

Marketing

Social Media

Social Media Monitoring

Twitter

Dec. 21, 2011

Cleanne Serrao and 17 other people answered this question

How can I track and read all conversations about my company in social media?

If you are looking for a free social media monitoring tool, take a look at Brand Monitor: http://brandmonitor.position2.com/. Comes in 4 editions, including a completely free ‘Basic Edition’ with no time constraints. Brand Monitor is great for tracking conversations, gauging sentiment and share of voice, ... more

Social Media

Social Media Software Applications

Social Media Strategies

Dec. 21, 2011

Cleanne Serrao and 12 other people answered this question

How do you monitor what people say about your company in social media outlets?

Take a look at Position2 Brand Monitor: http://brandmonitor.position2.com/. Comes in 4 editions, including a completely free Basic Edition with no time constraints. Brand Monitor is great for tracking conversations, gauging sentiment and share of voice, getting a dashboard of mentions and also has Twitter and ... more

Dec. 21, 2011

Cleanne Serrao and 6 other people answered this question

What tools do you use to 'listen' in on the social web?

In addition to the list mentioned so far, Position2 Brand Monitor (http://brandmonitor.position2.com/) is the platform you should take a look at. Brand Monitor has been designed for enterprises and agencies, enabling them to:
• Monitor social media conversations and Track all engagement in a single system.
• ... more

Smm

Social Business

Social Media

Social Media Monitoring

Dec. 21, 2011

Cleanne Serrao answered this question

Which social media monitoring tool do you use?

Monitoring a brand is very important since businesses today are going social. It is not only important for a business to track brand mentions about them, but also the competitors’ mentions and industry related buzz words. Therefore, most companies invest in social media monitoring and ... more

Social Media

Social Media Marketing

Social Media Monitoring

Social Media Monitoring Services

Dec. 21, 2011

Cleanne Serrao and 1 other person answered this question

Social Media Monitoring Tools

In today’s times, monitoring a brand is very important since business is going social. Today, it is not only important for businesses to track brand mentions about them, but also the competitors’ mentions and industry related buzz words. To know all about your brand in ... more

Social Media

Social Media Monitoring

Social Media Monitoring Services

Dec. 21, 2011

Cleanne Serrao and 3 other people answered this question

What are the most effective tools for monitoring social media?

Take a look at Position2 Brand Monitor Basic Edition (Free) http://brandmonitor.position2.com/. Brand Monitor enables enterprises and agencies to:
• Monitor social media conversations in real-time
• Track brands across social media, blogs, news, discussion forums, video and photo sharing sites
• Engage directly via Twitter, Facebook and ... more

Information Technology

Social Media

Social Media Activity Management

Social Media Monitoring Services

Dec. 21, 2011

Cleanne Serrao and 4 other people answered this question

What is the best free social media monitoring software?

If you are looking for a free social media monitoring tool, take a look at Brand Monitor: http://brandmonitor.position2.com/. Comes in 4 editions, including a completely free Basic Edition with no time constraints. It’s great for tracking conversations, gauging sentiment and share of voice, getting a ... more

Dec. 21, 2011

Cleanne Serrao and 5 other people answered this question at this roundtable

Simplifying Social Business: Social Marketing and PR ROI [11/9 @ 11 am]

Which social media monitoring tools do you find work best for you?

If you are looking for a free social media monitoring tool, take a look at Brand Monitor: http://brandmonitor.position2.com/. Available in 4 editions, including a completely free Basic Edition with no time constraints. Brand Monitor is great for tracking conversations, gauging sentiment and share of voice, ... more

Dec. 21, 2011

Cleanne Serrao and 6 other people answered this question

What social media monitoring tool is the best in the market?

I would highly recommend Position2 Brand Monitor http://brandmonitor.position2.com/. Brand Monitor is available in 4 editions including a completely free Basic Edition with no time constraints. An easy-to-use tool and is highly cost effective. Brand Monitor is great for tracking conversations, gauging sentiment and share of ... more

Customer Service

Social Media

Social Media Monitoring

Dec. 21, 2011

Cleanne Serrao and 13 other people answered this question

What were the best business related blogs of 2011?

In my opinion http://blogs.position2.com/ are the best Business related blogs of 2011. They are well written, reliable and essential in today’s business landscape. more

Dec. 21, 2011

Cleanne Serrao and 6 other people answered this question

How do you monitor what people say about you on the web?

I would recommend you to use a social media monitoring and engagement platform. There are many companies which provide you with SMM tool one among them being Position2 Brand Monitor http://brandmonitor.position2.com/. Comes in 4 editions, including a completely free ‘Basic Edition’ with no time constraints. ... more

Reputation Management

Social Media

Social Media Monitoring

Dec. 21, 2011

Cleanne Serrao and 7 other people answered this question

What are the best online tools to monitor your brand

Information Technology

Marketing

Brand Monitoring

Social Media

Dec. 18, 2011

Cleanne Serrao is now following Michael A Brown and 4 other people

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