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May 11, 2011
Cliff Langston
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Does your B2B marketing org have a well-defined marketing operations role? What does (s)he do?
Having built an enterprise-wide demand generation organization from “scratch” on the corporate side, and worked with numerous clients in doing so as a service provider, I see the marketing operations role as critical to successful large scale demand generation. Once the demand generation/lead management process ... more
April 29, 2011
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April 29, 2011
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Lori Janjigian
April 24, 2011
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