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Codrin Apostol

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PR Manager, APK Group

-2 points

April 13, 2012

Codrin Apostol and 7 other people answered this question

When a small business thinks about hiring, what should be the key considerations?

In my opinion, in the small business faze, it's about hiring people that will represent the main towers in your future company. For this to happen, he would have to pay attention to chemistry, knowledge and the will to succeed along him. more

Human Resources

April 10, 2012

Codrin Apostol and 1 other person answered this question

As an employer imagine you were limited to asking only one question in the hiring process what would it be?

I would have to choose between a simple "Why you?", because the answer can be so different from one person to another, or, more directly "What can you bring us?". more

Human Resources

Interview Questions

March 22, 2012

Codrin Apostol and 11 other people answered this question

How do you stay focused?

A very very nice question Helen! This one actually highlights how different personal perspectives are. I, personally, don't think about objectives or the "winning future" cliche; the fear of losing time, therefore losing opportunities, for me, is the most frightening thing in the world. more

Personal Productivity

March 22, 2012

Codrin Apostol and 2 other people answered this question

What is the best way to spend marketing dollars to find new customers?

The most important thing to remember is that branding is not the way to find new customers. That is why if you want to find sure leads, you have to invest in to more effective, direct ways. Adwords is a perfect example if you know ... more

Inbound Marketing

Outbound Marketing

March 22, 2012

Codrin Apostol and 1 other person answered this question

What technology solutions have you used (or seen used) to market and manage events?

In my experience i found that technology solutions are just a boost of marketing, but not the most effective ones. Still, i think it's about the kind of event you are trying to promote, because in the end it's about the people you are trying ... more

March 5, 2012

Codrin Apostol recommends this answer by Cale Helmer

Losing a big project for your portfolio, or making your current clients unhappy: What would you choose??

I think you might want to consider the impact this has to your professional image both inside the company and within the market. Shortselling your own company to accomodate a smaller/more aggressive customer may lead to burned bridges within your own team. They may feel ... more

Customer Service

General Management

Human Resources

March 3, 2012

Codrin Apostol and 23 other people answered this question

Should corporate culture be set by general employees, or should it be defined by upper management?

There is a saying in my country: "You sleep the way you make your bed", so i think it's upper management's job to establish and lead the corporate culture. more

Human Resources

Corporate Culture

Feb. 14, 2012

Codrin Apostol and 10 other people answered this question

What is the best advertising campaign you have ever seen?

Hands down the best one was from the "ROM" chocolate bar.
Here is the summary: http://www.youtube.com/watch?v=fvKVqi9oxGY
It was the best reviving campaign of a brand i personally have ever seen. more

Advertising Campaign

Brand Awareness

Feb. 11, 2012

Codrin Apostol and 10 other people answered this question

What do you think are the qualities of your best employee apart from 'performance' and 'behavior'?

The hardest thing to find these days i think it's an employee that wants the best thing for the employer. Like Mr. Mel Kleiman said, investing in company and themselves so that their job is making yours much easier. more

Human Resources

People Development

People Management

Feb. 11, 2012

Codrin Apostol and 21 other people answered this question

What books on leadership would you recommend?

It may be a cliche, but "Leadership: The Power of Emotional Intelligence" by Daniel Goleman

General Management

Human Resources

Feb. 11, 2012

Codrin Apostol and 69 other people answered this question

What are your favorite motivational quotes?

"To know and not do is the same with not knowing" Aristotel or Wang Yangming

Human Resources

Motivational Quotes

Feb. 8, 2012

Codrin Apostol and 7 other people answered this question

How should a new company advertise if it has a limited budget?

I found out that analyzing other strategies from other companies can be very very misleading. For these kind of services i strongly recommend mister's Belldon's approach and also, a strategy that i personally applied, try to appeal to clients with articles and campaigns that are ... more

Repair Business

Feb. 8, 2012

Codrin Apostol and 22 other people answered this question

If your absolute best candidate had a 'questionable' Facebook wall, would you hire him anyway?

Strong points of view. I would like to give an actual example of an employee that was hired in a company with great skills, being actually very productive. After a month he was caught having hidden relationships with 2 different employees. Not only that he ... more

Human Resources

Background Checks

Jan. 31, 2012

Codrin Apostol is now following Mel Kleiman and 1 other person

Jan. 31, 2012

Codrin Apostol recommends this answer by Mel Kleiman

To better serve customers, what do companies absolutely need to understand about their customers?

The customer is not always right, but they are always the customer.

Customer Service

Customer Experience

Customer Service Development

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Customer Service

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Talent Management

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