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Correy Honza

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Director of eCommerce, ShaneCo

70 points

Correy Honza works at the Shane Company, the largest privately owned jeweler in the US, where he is responsible for driving sales and ensuring customer service via electronic channels/website and the call center.

Additionally, he is accountable online deliverables, operation support, maximizing site results, and supporting channel relationships.

Correy Honza recommends this answer by Amanda DePaul

April 5, 2011

What information did you/will you present to help make your business case for marketing automation?

One of the biggest selling points for marketing automation is having the ability to focus your resources on leads who have high potential to turn into buyers. Marketing automation software monitors your prospects interactions with your Web site or email marketing campaign, allowing you to ... more

Correy Honza is now following Amanda DePaul and 1 other person

April 5, 2011

Correy Honza and 7 other people answered this question

March 16, 2011

What are some other good resources to find information on marketing automation?

Lauren, there is a new site called "Marketing Automation University" that offers some resources as well as classes. - http://www.marketingautomationuniversity.com/
Like Peter mentioned, some of the resources are supplied by vendors but they do a good job of keeping the content vendor neutral. more

Focusmarketing0311

Correy Honza and 4 other people answered this question

March 16, 2011

How can I ensure I don't get blacklisted?

To expand on to Andrew's "#2 - Deliver relevant email"... I would use segmentation in order to deliver relevant messaging.
You can of course use information base on interest questions or even surveys your prospects have taken.
If you are using a marketing automation platform, combine ... more

Email Marketing

Correy Honza recommends this answer by Elizabeth Sklaroff

Feb. 15, 2011

What is the best way to start an email marketing campaign?

Hi Mark.
I'd suggest beginning by answering the fundamental question, "What is your goal for the email marketing campaign?"
Depending on your answer, you'll have a clear understanding of the content to provide. If you are promoting a special offer, maybe feature that prominently. If you're promoting ... more

Email Marketing

Email Marketing Campaing

Marketing Automation

Correy Honza recommends this answer by Elizabeth Sklaroff

Feb. 15, 2011

Does Twitter matter for business?

I believe that Twitter can be a very useful tool for companies to...
- Engage with prospects, clients and partners
- Establish thought-leadership & credibility
- Enhance branding and brand awareness
- Cross-pollinate with other social media outlets
As always, setting your goals and what constitutes success is critical before ... more

General Management

Correy Honza recommends this answer by Elizabeth Sklaroff

Feb. 15, 2011

Which questions will you actually answer?

Multiple choice polls where the results are displayed after you vote are always nice...and fast. Least favorite - long surveys where each question has multiple components. If someone wants that much time, I think it helps to have an existing relationship or offer an incentive. more

Market Research

Correy Honza answered this question

Feb. 15, 2011

What are your best practices for email template design?

Email creative is easily one of the hardest things to design for. While websites only have to take into account a few browsers, there are more email clients than you can shake a stick at. You are on the right path by creating a template ... more

Email Marketing

Correy Honza is now following

Feb. 15, 2011

Correy Honza recommends this answer by Chad White

Oct. 1, 2010

Examples of effective promotional emails?

Sarah,
With our clients we find that the design of the email is the element that takes a good offer and makes it a great email. Optimizing for preview panes, designing for blocked images, making call-to-actions clear and compeling, increasing scannability, using animated gifs thoughtfully--we've ... more

Email Marketing

Email Marketing Campaigns

Promotional Emails

Correy Honza and 11 other people answered this question

Sept. 17, 2010

What is drip marketing?

Fred -
Barbra is correct when she mentions that drip marketing doesn't have to be impersonal.
If you are using a marketing automation system, you can use drip marketing intelligently and lead nurture your users based on their behavior/actions and even their attributes. These variables can ... more

Marketing Automation

Marketing Automation Features

Correy Honza and 2 other people answered this question

Sept. 16, 2010

How can I increase the impact of my email marketing newsletters?

Brook - Carlos & Kathy are spot on with delivering relevant content that your users are interested in.
Many of our clients produce a few variations of their newsletter and use segmentation to target the appropriate user. In your case, for starters you could separate ... more

Email Marketing

Email Marketing Campaigns

Email Marketing Newsletters

Correy Honza and 5 other people answered this question

Aug. 27, 2010

1-Person Marketing Department

As Eric said, you need to work smarter, not harder.
One way you can help lead nurture is by adding marketing automation (or a virtual marketing person). If you are unfamiliar with marketing automation - basically it combines the power of web analytics, email, and CRM ... more

Correy Honza and 2 other people answered this question

Aug. 6, 2010

How to/should we use "Social Media" for lead generation

During my agency days, I worked with a B2B client where we created a twitter trivia promotional program where we would ask one industry question per day and the first couple of users to retweet the question and answer it won a prize. This helped ... more

Correy Honza answered this question

July 17, 2010

Have you deployed emails from multiple databases or ESPs?

When I worked at a large restaurant chain, we had too many databases and email solutions.
We started with three different databases (1 consumer, 1 transactional online ordering consumer, and 1 franchisee prospect list). We were then using four different ESPs to message (1 transactional and ... more

Direct Marketing

Email Marketing

Correy Honza and 11 other people answered this question

July 1, 2010

Which type of social network has been the most valuable to growing your small business?

I have always been a strong supporter of Facebook for B2C clients. About 9 months ago I worked with a small B2C client that was able to drive their existing database to their Facebook page for a sweepstakes. As part of the program, they were ... more

Correy Honza and 13 other people answered this question

June 22, 2010

Would you purchase lists for targeted email campaigns?

Laura - When you asked whether or not it is OK to purchase lists.... I am assuming you mean to rent a list (pay a 3rd party to send your email on your behalf).
If that is the case... It all depends on whether you are ... more

Email Campaigns

Email Marketing

Marketing Automation

Correy Honza and 7 other people answered this question

June 2, 2010

What B2B marketing automation software do you use?

Laura - As you can see, there are several options available in the space. As an agency guy in my past life, we used many solutions. Most decisions where based on cost and capabilities. Some of the more expensive providers offered lots of bells and ... more

Information Technology

Lead Generation

Marketing Automation

Correy Honza and 4 other people answered this question

June 2, 2010

How do you create an email promotion?

Linda - My two cents would be to try to send a welcome email within a few days of your users signing up for your monthly jewelry email. In that welcome email, I would thank them for submitting their name at your location (as a ... more

Marketing Automation

Correy Honza recommends this answer by Elizabeth Sklaroff

May 17, 2010

CRM vs. Marketing Automation

Tough question! As a marketer (and yes, I am biased), I would select marketing automation over a CRM tool and here's why -- most solid MA platforms give you the ability to perform at least rudimentary CRM using their systems while the converse (most CRM ... more

Marketing Automation

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