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Craig Custeau

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VP, Business Development, Bark Communications

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Dec. 13, 2010

Craig Custeau and 12 other people answered this question

What is more beneficial: creating a separate website for our blog, or adding it to our current site?

Great additional comments Ian. And thank you for the support.

Blog Best Practices

Dec. 10, 2010

Craig Custeau answered this question

How would you recommend using social media for a small business that offers a service?

Hi Michael,
A better question might be, why are you looking to leverage social media?
Many people want to jump on board the social media bandwagon because they don't want to be "left behind". However, you may be better off having a specific strategy in place that ... more

Focus Interactive Summit

Dec. 10, 2010

Craig Custeau and 2 other people answered this question

What kind of role do logos play for your branding strategy?

Hi Kenny,
I believe Elliot is on the right track. Logos are merely icons that relate the company behind them, to the person's experience with that brand.
For example, if you see the golden arches, what images come to your mind, and what experiences have you ... more

Brand Development

Dec. 10, 2010

Craig Custeau and 3 other people answered this question

Is Groupon just an email marketing company masquerading as a social commerce company?

Hi Mark,
I have personally used Groupon and have not experienced any eMarketing as a result of purchasing from them.
However, to your point, I do not know or have control over what may happen in the future. more

Direct Marketing

Email Marketing

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