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You can yet it a long and involved process, think years not months. There are many great articles on it.
http://www.inc.com/articles/201106/josh-linkner-7-steps-to-a-culture-of-innov...
http://core77.com/reactor/11.07_sylver.asp
http://blogs.hbr.org/schwartz/2010/08/six-secrets-to-creating-a-cult.html?cm_...
http://www.changefirst.com/uploads/documents/3_Principles_for_helping_people_...
http://www.managementexchange.com/blog/encouraging-organizations-change-influ... more