Craig Sisson

Craig Sisson asked a question

Jan. 5, 2011

What do you think the virtual trade show industry look like in 5 years?

Marketing

Events and Trade Shows

Virtual Events

Virtual Events Technology

Craig Sisson asked a question

Dec. 21, 2010

How do you train your sales reps to "tune in" to the buyer?

Sales

Sales Reps

Sales Training

Sales Training Techniques

Craig Sisson recommends this answer by Bob Etherington

Dec. 21, 2010

What are some tips for improving the level of sales training and coaching for your team?

Craig you're so right to talk about coaching in the same breath as 'training' . Classroom training is expensive and completely useless on its own. Within 30 days of the average in-house 'course' most delegates have returned to their previous behavior. A regular planned and ... more

Craig Sisson asked a question

Nov. 16, 2010

What does Facebook’s new messaging system mean for your current email tactics?

Marketing

Email Marketing

Email Marketing Campaigns

Email Marketing Newsletters

2 more topics

Craig Sisson asked a question

Oct. 21, 2010

Do you use autoresponders for your email marketing?

Marketing

Autoresponders

Email Marketing

Email Marketing Applications

4 more topics

Craig Sisson answered this question

Oct. 16, 2010

What is Expensify?

Expensify is a service that allows an easier way to track expenses and reduce paper files. Import expenses from credit cards and submit PDF expense reports via email. Expensify has several mobile apps to make tracking expenses via your cell phone easy. David Barrett is ... more

Craig Sisson asked a question

Oct. 14, 2010

How do you keep your sales reps interested in their training?

Craig Sisson answered this question

Oct. 11, 2010

What Is A Widget?

A widget is a piece of content or a feature taken from one site and embedded on another. more

Marketing

Glossary

Internet Marketing

Craig Sisson answered this question

Oct. 11, 2010

What Is Retention Rate?

The retention rate is the percentage of customers who continue to purchase a business's product or service in subsequent time periods. more

Marketing

Glossary

Craig Sisson answered this question

Oct. 11, 2010

What Is Average Page Depth?

Average Page Depth refers to the average number of pages on a web site that a visitor views during a single session. more

Marketing

Glossary

Metrics

Craig Sisson asked a question

Oct. 10, 2010

Craig Sisson asked a question

Oct. 5, 2010

Does social media impact lead nurturing?

Marketing

Lead Nurturing

Marketing Automation

Marketing Automation Strategy

Craig Sisson asked a question

Oct. 5, 2010

Craig Sisson answered this question

Oct. 1, 2010

What is market demand?

A product's market demand refers to how sought-after it is by consumers. A product with a high market demand will often sell for more money than one with low market demand. more

Craig Sisson answered this question

Sept. 25, 2010

What is a captive audience?

A captive audience is a group of potential customers who are focused on some type of advertisement or presentation as it is presented. In this context, a presentation is usually live and typically refers to an advertising sales pitch. more

Craig Sisson answered this question

Sept. 24, 2010

What is event marketing?

Event marketing is the promotion of an organization and events such as concerts, meetings, and promotional events. Such marketing could include everything from radio advertisements to promotional items like mugs and t-shirts. more

Craig Sisson asked a question

Sept. 22, 2010

Craig Sisson answered this question

Sept. 22, 2010

What is a corporate umbrella?

The corporate umbrella is the practice of using a well known company logo or image to help promote and draw attention to new services, ideas or products. more

Craig Sisson answered this question

Sept. 21, 2010

what is market fragmentation?

When market fragmentation occurs, a previously uniform market divides into two or more separate markets with different needs. This can open up new opportunities on the positive side and erode brand loyalty on the negative side. more

Craig Sisson asked a question

Sept. 21, 2010

Craig Sisson asked a question

Sept. 19, 2010

What is selling costs?

Craig Sisson answered this question

Sept. 19, 2010

What is planography?

Planography is the scale drawing of a retail store that shows the shopping layout, support, operational areas, and location of the aisles, bins doors, racks, shelves, etc. more

Craig Sisson answered this question

Sept. 15, 2010

What is a trade show?

Trade Show: An event where many manufacturers or representatives of a particular industry exhibit or showcase their products and services to many prospective buyers. They are generally not open to the public. more

Marketing

Events and Trade Shows

Glossary

Trade Shows

Craig Sisson asked a question

Sept. 15, 2010

What is a marketing qualified lead?

Marketing

Glossary

Lead Nurturing

Marketing Qualified Lead

Craig Sisson asked a question

Sept. 14, 2010

What is a pricing plateau?

Craig Sisson asked a question

Sept. 14, 2010

Craig Sisson asked a question

Sept. 13, 2010

What is a leave behind?

Craig Sisson answered this question

Sept. 13, 2010

What is lead harvesting?

Lead harvesting is the process whereby a sales professional or organization obtains leads in an effort to market and sale potential products or services. Leads can be obtained through networking, buying mailing lists, joint ventures, and giving away free reports. more

Craig Sisson asked a question

Sept. 12, 2010

What are segmentation strategies?

Marketing

Glossary

Market Characteristics

Market Segmentation

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