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Craig Wortmann
Entrepreneur,
SalesEngine
10 points
Founded by three-time CEO, professor and author, Craig Wortmann, Sales Engine is a tools and services company that helps firms build and tune their sales engine
Dec. 20, 2011
answered this question at this roundtable
1. The Lean Start-up - Eric Ries
2. The Entrepreneur's Guide to Customer Development - Brant Cooper and Patrick Vlaskovits
Both great books that will help early companies avoid a bunch of mistakes (all of which I made the first time around!). more