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Cyndi Zaino

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Senior Consultant, GlobalOne

20 points

Member of the Social Business Practice: social business strategy, implementations, assessments, and adoption.

WEB: GlobalOne blog

April 21, 2011

Cyndi Zaino and 8 other people answered this question

What are the top reasons for integrating CRM with social media?

CRM can be defined as managing an organization's interactions with customers, partners, sales prospects, and other similar parties via sales, marketing, and customer service activities.
CRM technology can bring certain benefits to an organization:
- A consolidated platform under which the above business activities can be ... more

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