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Jan. 18, 2012
Dan Aldridge
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Aaron Eden
What are some of the metrics your organization uses to measure the effectiveness of 'Social'?
In continuation to my previous answer, there is a wide variety of KPIs (key performance indicators) that can give you a rough estimate of the effectiveness your social media marketing campaign. There is no golden rule for choosing metrics. Your best bet is to think ... more
Jan. 18, 2012
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