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Dan Bates

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10 points

June 30, 2011

Dan Bates and 1 other person answered this question

POLL: Do you find statistics in the media (news, TV etc.) to be useful (Y/N)

Yes. I find stats in the media useful, but not exactly instructive. In other words, I tend to take them for a larger indication, but not get hung up on the specific details or wording. I try to stay away from taking statements too literally ... more

Market Research

March 9, 2011

Dan Bates recommends this answer by Jason Miller

What's the best way to survey your Twitter or Facebook followers?

Hi Jessica,
I manage the social media for Zoomerang and I launch surveys in Twitter and Facebook on a regular basis.In the social world I think it is important to keep the surveys short and to the point, clearing stating how the information will be ... more

Data Collection

Market Research

March 9, 2011

Dan Bates recommends this answer by Garrett Smallwood

What are the smallest BIG businesses in the U.S.?

I'd have to offer the idea that www.Craigslist.org is a great example of a BIG business, running off a lean select crew. I believe Craigslist reached over $80 million in revenue in 2008, and was valued at over $5 billion with over 20 billion page ... more

General Management

Feb. 12, 2011

Dan Bates recommends this answer by Jessica Groopman

How have recent cultural shifts affected the concept and process of branding?

Great question Andi! There are a million answers to your question, but the first that jumps to mind is the effect of *transparency*. Over the last 10 years, our culture has seen a real emergence and emphasis on transparency, or access to information... for better ... more

Brand Development

Feb. 3, 2011

Dan Bates recommends this answer by Michael Schmier

Which active athlete would you use to endorse your brand?

I agree with Chris' comments in general but it also depends on the product category.
1. Precision time pieces - Roger Federer/Maria Sharapova
2. Beer, snacks and OTC pain medication - Shaq
3. Men's hair product - Troy Polamalu and Clay Matthews
4. Trucks and ... more

Feb. 3, 2011

Dan Bates recommends this answer by Rob Luciano

What are the most effective types of survey incentives?

Cash is generally most desired by respondents. Free samples can be very effective as well, but many times are not applicable or practical. Points systems are good from the company point of view because a minimum threshold can be set before cashing out is allowed. ... more

Market Research

Jan. 20, 2011

Dan Bates recommends this answer by Jessica Groopman

Is it important to have a post-webinar questionnaire?

I agree, it is important to have a post-webinar questionnaire. However, the insight gleaned from the survey is only as good as the questionnaire itself. Sarah is absolutely correct in saying the most compelling data may come from those with really positive feedback as well ... more

Audience Participation

Jan. 20, 2011

Dan Bates is now following Jessica Groopman

Jan. 20, 2011

Dan Bates recommends this answer by Jessica Groopman

What are some good tips on learning how to speak your customer's language?

Great question! And some really quality answers too! The one thing I'd add is the importance of actually using the customer's language to speak the customer's language.
I've always found this the most effective way to engage with customers or prospects because it captures some of ... more

Customer Service

Customer Service Best Practices

Customer Service Strategy

Jan. 20, 2011

Dan Bates is now following

Jan. 20, 2011

Dan Bates is now following

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