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Dan Janal

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CEO, PR LEADS PLUS

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Small business publicity expert, coach and speaker.

WEB: http://www.PressReleaseSender.com/

April 5, 2012

Dan Janal and 7 other people answered this question

How can I make my welcome email more exciting?

I'd make it more "readable" by using bullet lists and short sentences. The previous commentors have done a great job of showing how to do just that!
People skim.
You need to write to be skimmed - and get your points across.
Also, consider a ... more

Content Creation

April 5, 2012

Dan Janal and 2 other people answered this question

Content Creation: Do you use an editorial calendar? What are some tips to setting one up?

Editorial calendars are essential. I set up a one-page table with the months going down the left hand column and headers for columns across the top for topic, audience, call to action and keywords used.
You can modify to fit your needs. I could also ... more

Content Creation

Inbound Marketing

Aug. 19, 2011

Dan Janal and 2 other people answered this question

Was the Abercrombie & Fitch press release just a bad publicity stunt?

We'll never know.
I remember when Coke got a ton of press for creating New Coke and killing regular Coke. The uproar was so great, they continued production of Coke Classic.
A reporter asked if this had been the plan all along. The president said, ... more

Brand Management

Public Relations

July 23, 2011

Dan Janal and 2 other people answered this question

How has social media changed traditional Public Relations?

Big question.
Here's a first stab at an answer.
For uncovering customer complaints and problems, social media can't be beat. Companies can uncover problems and react quickly. Many case studies exist where a customer complains via social media about a bad situation and the company solves ... more

Public Relations

July 23, 2011

Dan Janal is now following Chris Selland and 5 other people

July 23, 2011

Dan Janal and 1 other person answered this question

What's the difference between public relations and media relations?

Many people confuse these terms or use them interchangeably. I'm glad Deb clarified this issue so clearly! more

Media Relations

Public Relations

July 23, 2011

Dan Janal and 3 other people answered this question

How much does the blog platform you use affect your SEO efforts?

I use WordPress. It is fantastic. When I post an entry, it is always indexed on Google within seconds, maybe 2-3 minutes max. This sure beats the old days when you had to wait months for Google to pick up posts.
My webmaster tells me ... more

Search Marketing

July 23, 2011

Dan Janal answered this question

What are your tips for evaluating a PR firm to best represent your company?

I can't recommend any specific firm, but I do have guidelines that can help.
1. Find a company with a proven track record in your genre. If you are a book author, look at the bestsellers in your field and ask the authors who they used. ... more

Public Relations

Public Relations Firm

Following 8 Topics

Email Marketing

Online Marketing

Public Relations

Search Marketing

Following 6 People

Followed by 5 People