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Aug. 3, 2011
Daniel Stevenson
and
3 other people
answered this question
How can the implementation of lead scoring and nurturing help to align sales and marketing?
Michael's story is a good one. Lead scoring is one key step to creating alignment between Sales and Marketing. It allows those teams to go beyond the common disconnects ("The leads stink" and "Why doesn't Sales follow up with all the leads we create?"). Having ... more

