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Danny Estrada

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CRM Practice Director , Net@Work, Inc.

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CRM Practice Director at Net@Work, founder of the Practical CRM Blog (blog.practicalcrm.net), and a recognized thought leader in the field of Customer Relationship Management. With 20 years of helping sales and service teams succeed I focus on ...

CRM Practice Director at Net@Work, founder of the Practical CRM Blog (blog.practicalcrm.net), and a recognized thought leader in the field of Customer Relationship Management. With 20 years of helping sales and service teams succeed I focus on the right mix of people, process and technology in order to maximize an organization’s profitability while providing high levels of service. In my current role I manage the vision and execution of best of breed CRM technologies for Net@Work and helps implementation and development teams deploy and follow best practices for CRM projects. I am an Executive MBA from the W.P. Carey School of Business at Arizona State University and completed my undergraduate work at Stephen F. Austin State University in Texas.

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Danny Estrada and 8 other people answered this question

July 27, 2011

Can anyone catch Salesforce.com in the CRM space? If so, how?

To throw out the question "Can anyone catch Salesforce.com in the CRM space?" is such a wide open topic. Catch them in terms of what? It depends on what you are using as the "measuring stick".
First, in terms of pure CRM functionality Salesforce has ... more

Information Technology

Danny Estrada recommends this answer by Jessica Groopman

March 9, 2010

Do you consider your compatibility w/the vendor when making a CRM buy?

As someone who speaks to CRM buyers everyday, I can tell you that interaction with the vendor emerges throughout the process as a primary differentiator, reason for considering (and eliminating), and ultimately as a reason for purchasing. In our CRM study conducted in January 2010, ... more

General Management

Danny Estrada and 2 other people answered this question

Feb. 17, 2010

CRM integration with ERP systems?

Michael,
The answer to your first question is yes, it is possible. The answer to your second question is no. Regardless of the self promotion of many people that reply to questions on these boards there is not a "best option". There IS a best option ... more

Information Technology

Danny Estrada and 16 other people answered this question

Feb. 11, 2010

What are the most common CRM implementation mistakes?

You have tapped into the longest running question in CRM. Back in 1999 people were asking me the same question. Rather than going through the redundancy of many of the points given on the other great answers here I think I would like to add ... more

Information Technology

Danny Estrada and 10 other people answered this question

Dec. 21, 2009

What are the best CRM systems for a small B2B company?

A company needs to know their goals and objectives in order to really answer the question. The answer is that ultimately there is probably more than one reasonable alternative and then it comes down to preference for deployment method, level of investment, and personal preference. ... more

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