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June 3, 2011
Darrell DeVeaux
answered this question
What process(es) do you use to append & overlay 3rd party information in your marketing database?
As far as the database, correct in that we use SalesForce so the recent acquistion of Jigsaw by them makes for a pretty powerful integration which is to get stronger in a couple of weeks with SalesForce's Summer '11 release. We saw a preview and ... more
