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Dave Anderson

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Nov. 14, 2011

Dave Anderson and 7 other people answered this question

What are the unwritten rules to a successful webinar?

Hi Carl. I would say a successful webinar has not only quality content but a quality plan . Often times things go wrong during webinars and the people operating them don't know what to do. To be fair, there is often little they can at ... more

Customer Service

Channel Management

Oct. 11, 2011

Dave Anderson is now following Jason Stewart and 1 other person

Oct. 11, 2011

Dave Anderson recommends this answer by Matt Heinz

How can SMBs create & carry out sophisticated marketing strategies given their resource constraints?

Use your customers as a marketing channel. Empower them to share your message to those in their networks.
Outsource as much as possible. Leverage services such as eLance and TimeSvr to get more work done, build better lists, and automate more of the daily tasks required ... more

Marketing Channel

Oct. 11, 2011

Dave Anderson recommends this answer by Marino Fadda

What is the difference between Demand Generation and Lead Generation?

I think that Demand Generation is as the umbrella term, with both lead generation and lead management as components with Demand Generation:
- Demand generation = Lead generation + Lead management
- Lead generation is the process to generate leads.
- Lead management is the process to ... more

Demand Generation

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Customer Service

Information Technology

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