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Dave Clarke

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Communications Strategist, Churnless

35 points

Churnless is a digital strategy and product development consultancy that blends psychology and technology to create behavioral change. I run our communications arm, which includes PR, content, marketing and social strategies for our Churnless-built products, companies in our incubator and a small handful of seed-stage startups.

Nov. 22, 2011

Dave Clarke is now following Brielle Nikaido and 1 other person

Oct. 27, 2011

Sonya Williams selected a best answer for

To blog or not to blog?

Three questions in one...What is your best advise to starting and maintaining a blog?How do you attract readers to your blog?Where is the best site on the internet to set up a blog? more

Blog Best Practices

Oct. 26, 2011

Dave Clarke recommends this answer by Stephanie Tilton

How do you measure the effectiveness of your content marketing efforts?

It goes without saying that how and what you measure depends on your goals. According to the 2010 B2B Content Marketing Benchmarks, Budgets and Trends published by Junta42 and MarketingProfs, marketers' top goals for content marketing were:
* Brand awareness
* Customer retention
* Customer recruitment ... more

General Management

B2B Marketing Week

Oct. 19, 2011

Dave Clarke and 14 other people answered this question

How can a small business gather customer insights on a very limited budget?

Yup. Be a human being. If you've got decent customer base and are serving them well, they'll talk. People love to talk. more

Customer Service

Customer Feedback

Customer Feedback Management

Oct. 19, 2011

Dave Clarke asked a question

Anybody have two cents on building your company's website on Tumblr?

Sept. 27, 2011

Dave Clarke and 3 other people answered this question

How do you feel about sales pros, gurus or marketing consultants who engage in self promotion?

Sure thing, Leanne.

Business Ethics

Public Relations

Sept. 2, 2011

Dave Clarke and 4 other people answered this question

How do you discern between someone who is engaged in your content vs someone who is an active buyer?

Take a look at your analytics, specifically, "time spent on page" (i.e., content pages) and funnel progression. Those that are spending time on content pages but not progressing through the funnel are engaged in the content, sure - but those that are descending the funnel ... more

Content Marketing

Aug. 22, 2011

Dave Clarke and 21 other people answered this question

How do you decide which customers are more important than others?

The guys at Profitably are working to solve this question with data.
http://profitably.com/
(Transparency note, my dev shop consults for these guys.) more

Customer Service

Customer Experience Management

Aug. 18, 2011

Dave Clarke and 2 other people answered this question at this roundtable

Best Practices in Social Selling [7/29 @ 11 am]

What are some ways that sales reps can use QR codes for prospecting & engaging with their customers?

They can make sure that their prospects actually know what a QR code is and what they need on their smartphone to scan it. Seems elementary, but it's not. =] more

Aug. 18, 2011

Dave Clarke and 9 other people answered this question at this roundtable

Best Practices in Social Selling [7/29 @ 11 am]

Do you have your Linkedin profile URL on your email signature?

Not schilling my own work, but I penned an article about the email signature for GigaOm a few months back... (wow, actually, it was over a year ago). Maybe helpful to this convo?
The Email Signature: From Efficient to Overkill
http://gigaom.com/collaboration/the-email-signature-from-efficient-to-disgust... more

Social Business

Aug. 15, 2011

Dave Clarke and 3 other people answered this question at this roundtable

Expert Best Practices in Content Marketing [7/14 @ 1 pm]

Are infographics losing their effectiveness? (Have infographics "jumped the shark"?)

I think the "jump the shark" feeling comes from the fact so many infographics are merely a collection of facts: Google a few things, gather up some images, and presto - you have an infographic. What makes a good infographic isn't the regurgitation of facts. ... more

General Management

B2B Marketing Week

Aug. 10, 2011

Dave Clarke and 2 other people answered this question

How can PR professionals build solid relationships with top bloggers?

Yup. Agreed, Elizabeths (would the plural be Elizabi?). Some additional two cents...
Don't be a pusher. Be a helper. Bloggers - at least those that truly care about their craft - didn't get in this game to be bombarded by pitches. But lazy PR people have ... more

Public Relations

Relationship Building

Aug. 9, 2011

Dave Clarke and 5 other people answered this question at this roundtable

B2B Lead Generation: How to Use the Phone to Drive High Quality Leads [7/13 @ 1 pm]

How do you combine email with your outbound phone efforts?

Couple thoughts...
If you're a solid email communicator, incorporate the right content into your email (ie, links, demo video, etc.) and have done real dd on your audience, email is a far better "discovery" vehicle. DD is probably the most important - and people give that ... more

B2B Marketing Week

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