Based in Toronto, Dave Fleet leads a North America-wide team providing integrated social media services within Edelman’s Digital practice, which works with clients including RIM, Johnson & Johnson, Unilever, Pfizer, Kraft, Labatt and Red Bull. Dave merges an understanding of ...
Based in Toronto, Dave Fleet leads a North America-wide team providing integrated social media services within Edelman’s Digital practice, which works with clients including RIM, Johnson & Johnson, Unilever, Pfizer, Kraft, Labatt and Red Bull. Dave merges an understanding of relationships and community building with expertise in communications to provide a range of integrated communications and social media services for clients.
Prior to joining Edelman, Dave developed and executed strategic and social media communications programs on the agency side for some of North America’s largest organizations, prior to which he worked in strategic communications in the public sector.
Dave is a well-known figure in the North American social media environment, and has appeared in tier one media such as USA Today, WSJ, the Globe and Mail, National Post, Toronto Star, Toronto Sun, TVO’s ‘The Agenda’ and CityNews discussing digital communications. His blog, davefleet.com, is dedicated to exploring the intersection of public relations, social media and marketing.
An award-winning communicator with both public and private sector experience, Dave holds an Honours Bachelor of Science degree in Business Administration and for several years was a co-organizer of Canada’s largest social media event, PodCamp Toronto.
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Letting individual consumer requests direct your business would be a big mistake (assuming a B2C company with many customers), as you would constantly be in reactive mode and unable to plan strategically.
On the other ... more