Dave Kurlan

Dave Kurlan is the founder of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations. He possesses more than 30 years of experience in all facets of sales training, sales management and consulting.

A regularly featured Conference attraction, Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and DCI’s Sales Management Conferences.

Internationally known for his ground breaking work in evaluating sales people, he is the developer of The Dave Kurlan Sales Force Profile, a tool for evaluating sales forces, and the co-developer of several software and web application that help sales managers coach and hold their salespeople accountable.

He has been featured on radio, television and in print, including a segment on World Business Review with General Norman Schwarzkopf, and features in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and his newest book, Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople. He writes Understanding the Sales Force, a popular Blog and is featured on Inc. Magazine's video How to Increase Sales and Profits by 1000%. Dave is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2.