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Dave Lawson

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Director of Mobile Engagement, Knotice

10 points

Mobile guy that believes in practicality over novelty, technological approach over VC funding, culture over resumes, and that everyone has a legitimate shot of revolutionizing an industry if they love it enough.

I have beaten every level of Angry Birds ...

Mobile guy that believes in practicality over novelty, technological approach over VC funding, culture over resumes, and that everyone has a legitimate shot of revolutionizing an industry if they love it enough.

I have beaten every level of Angry Birds with 3 stars.

Co-Founder of Mobile company that rethought short codes, integrated long-code "flashing", allowed group texting and sold audiences.

Early team member at 1020 Placecast- executing the first truly integrated mobile, web, email, wifi ad campaigns for fortune 100 brands. Developers of shopalerts carrier initiated LBS delivering SMS within geo-fences.

Team member at 5th Finger tasked with positioning and sales bringing RedShop for retail mobile catalogue, coupons, apps, and loyalty programs to market. Have legit claim to the term "bricks and mobile".

Director of Mobile engagement for Knotice- bringing true, real multi-channel touchpoint maximization to brands that want to grow relationships with customers and prospects across email, web, mobile (sms, web, apps, ads), display ads.

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WEB: Knotice Blog

Aug. 25, 2011

Dave Lawson and 6 other people answered this question

When is it OK to not put a subject line in your emails to customers?

When you wish to appear phishy, spammy, creepy, or pyramid scheme-y. Or, if you were up late and began searching on PBS's hometown entrepreneur spotlight early last sunday & saw this work from anywhere job that lets college kids consistently bring home around $1900/week+ and ... more

Information Technology

Aug. 3, 2011

Dave Lawson is now following Lauren Harper and 5 other people

July 29, 2011

Dave Lawson and 4 other people answered this question

Should you give your users a choice to sign up for mobile emails vs HTML or text emails?

From experience, you get better clicks, lower unsubscribes, better conversions, and less burnout of the rest of the list if you deliver optimally for the device that the email is opened on. You also, very likely, send less messages overall if you have that insight ... more

Click Through Rates

Email Marketing

July 28, 2011

Dave Lawson and 2 other people answered this question at this roundtable

Mobile Email: Prepare for the Mobilevolution! [7/7 @ 11 am]

What metric is most important when it comes to mobile email?

Just to clarify, I think my comment was misinterpreted. It reads that Alex and I are on the same page here. I was not merely suggesting that you should care if the email was opened or not, but the mobile device that it was opened ... more

Information Technology

July 25, 2011

Dave Lawson and 3 other people answered this question

POLL: Unilever mobile app: a) Marketing Brilliance, or b) Marketing Plunder

Potentially a great example of a swing and a miss- common in the app world. Too much of a request to change what their target audience already does or uses to capture things like this. Maybe instagram, probably facebook and youtube, most likely a micro ... more

Brand and Product Strategy

Brand Awareness

Sept. 21, 2010

Dave Lawson and 5 other people answered this question

What color suit would you feel most comfortable in a selling or marketing consultation?

black, dark gray or dark blue is safe, especially during winter months but I think that a seasonally appropriate wardrobe can connect with clients and indicate a heightened sense of awareness. In spring/ summer months, I'd feel more comfortable in a tan/khaki color or even ... more

Sept. 16, 2010

Dave Lawson and 3 other people answered this question

Does your company need an iPhone app?

I've got a few iPhone and other OS apps under my belt and have to answer with a resounding - maybe. It all depends on what the app does, what role your business needs mobility to play, and what the functionality of the app fulfills.
I ... more

Information Technology

Information Technology in Small Business

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Mobile Marketing

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