Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Dave Lee

Follow Following Unfollow

VP Sales & Marketing, LeadMD

40 points

* SaaS veteran
* Marketing automation expert
* Former executive leader of three-time Inc. 500 company (marketing automation player)
* VP marketing & sales @ LeadMD
* Owner, Bizlink
* 15 years in technology / software
* MBA

Oct. 15, 2011

Dave Lee and 13 other people answered this question

For a start-up, what are the best CRM and marketing automation apps that need the fewest add-ons?

Infusionsoft is what you're looking for. Built specifically for small businesses running into multiple-system chaos. CRM, email marketing, marketing automation, ecommerce, salesforce automation, affiliate management, open API, etc. Their service is worldclass. I believe they have over 7,000 customer accounts (25k users?). www.infusionsoft.com
Also, Marketo announced ... more

Constant Contact

Sept. 22, 2011

Dave Lee and 2 other people answered this question at this roundtable

The Eloqua IPO and What it Means to the Marketing Automation Industry [9/15 @ 1 pm]

Acquisition rumors are buzzing - do you believe Eloqua will make it to IPO, or get acquired first?

Good question Chris. Seems like Salesforce.com has acquired all the 'clouds' in the past couple years minus the 'marketing cloud'. Could it be Salesforce's next play? Whether it 's Eloqua or someone else (or whether it happens at all), who knows.
I'm glad to hear ... more

Sept. 22, 2011

Dave Lee answered this question at this roundtable

The Eloqua IPO and What it Means to the Marketing Automation Industry [9/15 @ 1 pm]

Does marketing automation make sense in SMB market at lower price point?

Absolutely! Take a look at Infusionsoft (www.infusionsoft.com) - they've been doing marketing automation combined with CRM and ecommerce in one platform for small businesses for appx. 7 years with great success. I believe they have over 7k small business accounts and 25k users. Price starts ... more

Sept. 12, 2011

Dave Lee is now following Greg Head and 13 other people

July 7, 2011

Dave Lee and 7 other people answered this question

POLL: what is the best day of the week to send a B2B email?

When working for a marketing automation software company, we always got the best results (opens & clicks) when sending on Tuesday or Thursday. The list was ~1.5M small business owners. Emails were primarily newsletters, webinar/event invites, and periodic promotions. more

Customer Service

Click Through Rates

June 27, 2011

Dave Lee and 2 other people answered this question

What are the necessary skills for a marketing automation manager?

If I were hiring the IDEAL marketing automation manager, this is what I would look for (in no particular order):
* A marketer
* Sales experience
* Writing & content creation experience
* Hands-on experience using a marketing automation platform (Marketo, Eloqua, etc.)
* Hands-on experience using a ... more

June 13, 2011

Dave Lee asked a question

What does the strategic deal between Marketo and ExactTarget signal?

Email Marketing

May 23, 2011

Dave Lee and 5 other people answered this question

How long does it take to fully implement a basic marketing automation system?

Here's what I've typically seen with Marketo implementations in an SMB setting...
Week 1: Tech setup, DNS updates (for hosted landing page & email deliverability), install tracking code on website pages, link up w/ Salesforce.com, etc.
Weeks 2-4: Build out of email & landing page templates, load ... more

Marketing Automation

Marketing Automation System

May 18, 2011

Dave Lee recommends this answer by Brian Vellmure (@BrianVellmure)

What is your definition of social CRM?

Social CRM is a strategy aimed at aligning the organization's value chain around the emerging social customer.
The Social Customer represents a new breed of customers that have emerged along with the growth and adoption of social (and other emerging) technologies.
The Social Customer:
(1) Is bombarded ... more

May 18, 2011

Dave Lee and 3 other people answered this question

Is "easy to use" a real selling point or misleading for marketing automation?

PS - Having an "easy to navigate" MA platform absolutely helps in the day-to-day execution of marketing automation tasks. more

May 12, 2011

Dave Lee and 8 other people answered this question

How do marketing automation projects typically crash and burn?

Primary reasons for MA failure (in no particular order):
1) No content marketing plan
2) Blind focus on the technology solving the problem instead of mixing 'art' and human resources into the MA plan & execution.
3) Business doesn't understand who their ideal customer is - no buyer ... more

Marketing Automation

Marketing Automation Solution

May 9, 2011

Dave Lee and 105 other people answered this question

POLL: Do you access LinkedIn from your mobile device? (Y/N) If yes, please specify the device.

Yes, I use the LinkedIn app on my iPhone4. I use it to search people I meet, accept invites, & send invites. more

Information Technology

Linkedin for Business

April 29, 2011

Dave Lee and 14 other people answered this question

Focus Expert Meetup: Monday, May 2nd, San Francisco, CA

Excellent! Much appreciated Steve!

Expert Services

Expert Services Networking Event

Following 5 Topics

Email Marketing

Marketing Automation

Online Marketing

Following 14 People

Followed by 26 People

Knowledgeable in 20 Topics

#678 of 2984

#9 of 23

Marketing Technology

#20 of 64

Demand Generation

#51 of 185

#52 of 233

#133 of 519

Marketing Automation

#156 of 531

#54 of 103

Linkedin for Business

#83 of 103

Linkedin Marketing Strategies

#12 of 103

Linkedin Market Research

#95 of 103

#24 of 103

Social Business Intelligence

#46 of 104

Social Media Market Research

#30 of 106

Social Media & Public Relations

#74 of 109

Social Media Advertising

#111 of 116

Social Business

#237 of 386

#248 of 443

#1113 of 1429

Information Technology

#1383 of 2263