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Dave Lutz

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Managing Director, Velvet Chainsaw Consulting

40 points

Business improvement consultant that helps technology and service companies in the meeting & event industry increase revenue, market share and/or improve processes. Also, specialize in helping association execs develop strategies to improve their annual meeting content and results.

Former President of Conferon and ExpoExchange (now Experient).

WEB: Velvet Chainsaw

Aug. 18, 2011

Dave Lutz and 2 other people answered this question

What are the best ways to get your audience to participate during your virtual or hybrid event?

Dennis, an emcee that connects all the audiences is definitely a smart move!
One other thing that I think helps a lot is to use your live audience to help drive attendance for virtual participants. When you're tuning in as a virtual participant, your engagement ... more

Event Marketing

May 28, 2011

Dave Lutz and 6 other people answered this question

What are the top 3 ways companies should segment their email lists?

There's a ton of possible answers that could be right on this question.
One basic segmentation could include - 1) existing customer, 2) new customer, 3) prospect. Acknowledging loyalty and onboarding are super critical to growing lifetime value and mining for referrals.. more

Email Marketing

May 12, 2011

Dave Lutz and 2 other people answered this question

Should you attend a trade show first before you decide to exhibit there? Why/why not?

In a perfect world, one without urgency, without missed opportunity, I'd agree with Dennis and say "do the site inspection" and get confident with your investment.
Marketing's role today is to make the money come faster. Participating in the right tradeshows can accelerate that. It's ... more

Event Marketing

May 3, 2011

Dave Lutz and 3 other people answered this question

At what point should a company consider participating in a virtual event/trade show?

I think participating in a virtual show can be beneficial when:
a) You trust the organizer to deliver exceptional content and audience
b) When the content is laser focused towards solving problems that map well to your existing customers.
c) When your company is part of the educational ... more

Events and Trade Shows

March 17, 2011

Dave Lutz and 1 other person answered this question

What are some tips for ensuring that your virtual event content is relevant to your audience?

Content relevancy will vary based on the type of organization you are and whether or not the attendance is mandatory or discretionary.
Content should always be helpful and it's best when the attendee perceives the content to be NEW.
Content is best when it is designed ... more

Event Marketing

March 12, 2011

Dave Lutz recommends this answer by Sam Wee

What are the benefits of attending a live virtual event or webinar as opposed to a recorded event?

I thought some of the ideas from JD Schramm's "Why I Watch TED Talks with Other People" ( http://blogs.hbr.org/cs/2011/03/why_i_watch_ted_talks_with_oth.html ) provide some insight on the various benefits that are gained /lost as you go from on-demand to live/virtual vs. a collective group experience.
"During the ... more

Event Marketing

March 10, 2011

Dave Lutz and 7 other people answered this question

As a attendee, what is a successful live event (eg trade show, conference etc) for you?

The best shows are where:
1) you learn about the new products and services that will impact your industry.
2) you meet and grow relationships that will last a life time.
3) you identify 2 or 3 concepts that will help solve problems back at the shop.
Success is ... more

Feb. 15, 2011

Dave Lutz and 4 other people answered this question

When are reminder emails the most effective in bringing in attendees to a virtual event?

When I attend webinars, I prefer to get a reminder 24 hours before and 1 hour before. The one that I receive an hour ahead of time should include the link info. The 24 hour reminder doesn't need to. It can point to other resources ... more

Event Marketing

Feb. 15, 2011

Dave Lutz and 1 other person answered this question

What is your view point on events that publicly display who has registered?

I'm all for posting the attendance list. It has significant benefit for all participants. One of the primary reasons that attendees attend is because of who else is going to be there. The networking value is both an attraction as well as a factor that ... more

Jan. 19, 2011

Dave Lutz and 7 other people answered this question

What are/will be the biggest impediments to the Virtual Event market reaching its potential?

For the association or tradeshow organizer, I think one of the biggest challenges is to view virtual strategies as campaigns not products. I'm hearing lots of people trying to create a 365 world/community. When virtual is viewed as a tool for lead generation and nurturing ... more

Virtual Trade Show

Dec. 28, 2010

Dave Lutz and 3 other people answered this question

How to use social media as platform to generate leads for Events/Expos?

Most major events set up a LinkedIn and Facebook Event page. You can RSVP on these and connect in advance with attendees. Exhibitors can also engage and connect with influencers using the Twitter event hashtag. Many shows are also doing Tweet-ups. You want to be ... more

Dec. 21, 2010

Dave Lutz and 5 other people answered this question

What are some good ways to utilize social media during a trade show?

A few things I like to do include:
1. Like the sponsors facebook and event page. Scan who else is coming and try to engage in dialog on those platforms. Don't try to sell, Try to make new and expand existing relationships.
2. RSVP to the event ... more

Events and Trade Shows

Dec. 16, 2010

Dave Lutz answered this question

What are some ways to balance education and sales content during virtual events?

I think you need to come to the realization that the world is changing from a push (selling world) to a pull (helping world). For virtual events, you want to deliver high quality education and have visibility associated with it. I think you accomplish this ... more

Content Creation

Events and Trade Shows

Virtual Event Strategy

Nov. 29, 2010

Dave Lutz and 12 other people answered this question

Virtual Trade Show Best Practices: Best Practices for Exhibiting at a Virtual Trade Show

Best practices for Virtual Exhibitions
1) View your virtual participation as one touch to a certain market or industry. Virtual participants tend to be less sales ready. You are more likely to generate new leads for your marketing funnel for nurturing not for immediate sales opportunities. ... more

General Management

Events and Trade Shows

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