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Dave Scott

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CEO , Marketfish - The Google Adwords of List Marketing

90 points

Aug. 26, 2011

Dave Scott and 3 other people answered this question

Noise in email. Expecting too much.

I agree, there’s too much noise out there. But I think that in marketing, that kind of thing goes with the territory. People flock to whatever is performing best, which is why promotional email is crowded now. It’s interesting though, the very noise we’re talking ... more

Email Marketing

Promotional Email

Aug. 15, 2011

Dave Scott and 2 other people answered this question

Is the email marketing platform dead and social networking taking over?

I think that email and social media can play nice together. They both offer you a variety of different channels to deliver content, and that’s good news for any marketer. Here’s a recent article I thought you might find interesting, it discuss this very issue. ... more

Cross-channel Marketing

Email Marketing

Aug. 11, 2011

Dave Scott and 1 other person answered this question

How do you measure the quality of your marketing campaigns?

I think you’re looking at it the wrong way. The value of CPWD rests in its ability to inform you on the price paid to secure a sale. If the sale comes from word of mouth or social means, then the CPWD is $0. The ... more

Marketing Automation

Aug. 11, 2011

Dave Scott and 5 other people answered this question

How much is too much in terms of personalization in email?

We recently did a campaign for a client where - over a three day send - we averaged a 3% open rate and a 1% click through rate. That was without personalization. The second round, we did nothing to the creative, except personalize it. We ... more

Email Marketing

Aug. 10, 2011

Dave Scott answered this question at this roundtable

Affordable Email Marketing Solutions for Your Small Business [8/11 @ 11 am]

What are the top performance metrics that SMBs should focus on for their email marketing campaigns?

B2B marketers should focus 100% on cost-per-lead and cost-per-one-deal. At the end of the day, a lot of people focus on open rates and click through rates, but the reality is, those don’t matter. Ultimately, B2B marketers should concern themselves with the price of their ... more

Email Marketing

Oct. 7, 2010

Dave Scott and 5 other people answered this question

What are the primary variables you modify with email A/B tests - graphical, content, offer, others?

I have a bit of a different take. The difference between a/b split testing and multi-variate testing is that with a/b split testing, you test one change at a time. With multi-variate testing, you test sets of changes at a given time. There are a ... more

Sept. 30, 2010

Dave Scott answered this question

Email list rentals: Is the rented email list business dying?

This industry is certainly heading toward extinction unless a disruptive force comes in and fixes the problems that marketers face with renting lists. As a disclaimer, I'm the CEO of one such company that I think is doing that.
I've been a marketer for the past ... more

Email List Rental

Email Marketing

Sept. 29, 2010

Dave Scott and 1 other person answered this question

What are the fundamental things that need to go into an email preference center?

I agree with Scott. Hopefully your messages are relevant to the audience. If so, you decrease the chance they will unsubscribe. Relevant content comes in a number of forms. Relevant case studies, thought leadership, news compilation to the target audience... You find the right info ... more

Email Marketing

Email Preference Center

Marketing Automation

Sept. 29, 2010

Dave Scott and 1 other person answered this question

What are the pros and cons of bulk email marketing?

One of the advantages of using a bulk emailer is that you can easily determine if they have a track record to getting mail into the inbox. Your choice is going to mainly depend on what type of volume you plan to send and what ... more

Bulk Email List

Bulk Email Marketing

Email List Marketing Service

Sept. 28, 2010

Dave Scott and 4 other people answered this question

What are some reliable email list management services?

Hi Charlie,
I completely agree with Anthony. You will want to focus on a list manager who 1) values your data and safe guards it, 2) gives you the visibility and control over who is renting it, and 3) can reliably generate revenue for you.
I'm happy ... more

Email List Management Services

Email Marketing

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