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Jan. 26, 2012
Dave Stein
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12 other people
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Innovation and Continuous Improvement In Sales
[10/5 @ 9 am]
With so much focus on marketing & sales alignment why is the issue still so prevalent? Could it be simply a symptom of greater problems?
Here is what we've learned at ESR: If the Chief Marketing Officer and the Chief Sales Officer aren't aligned in their goals and objectives, strategies, and philosophy, the teams that work for them won't be aligned, and there is very little that any one inside ... more
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