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Dave Young

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Co-Founder, Shortcut Blogging, LLC

115 points

Co-founder of Shortcut Blogging, Easy Blogging for Busy People.
Marketing Consultant with Wizard of Ads.

WEB: SCB Outlining Tool

May 20, 2012

Dave Young and 11 other people answered this question

Who are the best content marketers?

Brian Clark and his team at CopyBlogger

Content Marketers

Content Marketing

May 9, 2012

Dave Young and 4 other people answered this question

What are the best ways to advertise a new small website-based business with little to no cost?

Ah...make sure all roads lead back to your web site. Do things like fill in your profile completely, with a picture and a link. Ask and answer questions. Post comments on blogs in related categories. Raise people's curiosity about your site. But...always have a way ... more

Advertising & Marketing

Cheap Advertising

Cheap Marketing

May 2, 2012

Dave Young and 2 other people answered this question at this roundtable

Marketing Thought Leaders: A Conversation with Joe Chernov [4/27 @ 10 am]

What are some of the pitfalls and traps you've seen in content marketing strategies?

That generating good content is easy. It isn't. It's damned hard work. Unless you know a shortcut. more

Content Marketing

Content Marketing Program

April 25, 2012

Dave Young and 7 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [4/24 @ 11 am]

How do you get CEO and C-Suite to not just buy-in to social content, but participate?

Blogging should be their CORNERSTONE. If they blog, you've got the fodder to feed the rest of the social media machine.
There are only about 3 possible reasons that those folks in the C-Suite aren't blogging.
1. They don't understand the power of blogging and ... more

Content Marketing

March 16, 2012

Dave Young is now following Abe Bellini and 8 other people

March 11, 2012

Dave Young and 7 other people answered this question at this roundtable

Top Tactics in Technology Marketing [3/8 @ 1 pm]

How do you decide what content to create?

1. You already know what to say. You likely have not articulated it in an outlined manner.
Use the free outlining tool at www.shortcutblogging.com to help you do a brain dump for your topics. It works like magic.
2. The delivery channel doesn't much matter ... more

Feb. 29, 2012

Dave Young recommends this answer by Chris Selland

What are some of the biggest content marketing mistakes marketers are making today?

Emphasizing quantity to the detriment of quality is a huge and very commonly made mistake. I am constantly hearing things like "our executives are too busy to blog, but we have an intern/outsourcer who puts up 3-5 posts per week" - with little attention to ... more

Demand Generation

Feb. 29, 2012

Dave Young recommends this answer by Debbie Laskey MBA

What are some great examples of product positioning statements?

Microsoft's tagline can also act as a positioning statement: "A computer on every desk and in every home." This brief statement explains the company's purpose and objective - the target market is referenced as well as the product.
Here are some good articles on developing ... more

Product Marketing

Product Positioning

Feb. 29, 2012

3 people recommends this answer by Dave Brock

If your CEO asks why it's important to blog, how do you answer?

Great response Jim--I'd push it a little further. Corporate bloggin should be answering the questions your customers are asking. It should go beyond this however--it should be posing the questions/issues your customers should be asking. Blogging is an opportunity for companies to offer real leadership ... more

Content Marketing

Feb. 29, 2012

Dave Young and 5 other people answered this question

To blog or not to blog?

Not everybody is predisposed to actually "write" so I like to re-focus on creating. Creating content is the difficult part. If you have it, spreading it around is easy. Using your voice (if you don't like taking the time to write) is the easiest way ... more

Blog Best Practices

Feb. 29, 2012

Dave Young asked a question

You do write, right? How do you find the time to create content for your business?

Blog Best Practices

Writing Content

Feb. 24, 2012

Dave Young and 5 other people answered this question

What are the characteristics of a great CEO?

A clear communicator, able to convey the vision of the company through all channels to customers, employees and vendors. When Steve Jobs spoke, everyone stopped what they were doing and listened. Too many CEOs seem like they are just hiding. They certainly have something to ... more

General Management

Human Resources

Company Culture

Feb. 14, 2012

Dave Young asked a question at this roundtable

Social Media and Content Marketing For Business Q&A [2/14 @ 11 am]

How do you get your CEO to blog if they don't like to write?

Content Marketing

Jan. 30, 2012

Dave Young and 14 other people answered this question at this roundtable

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

Why is content marketing so important right now?

"Most people completely underestimate the time commitment and skill sets required to achieve the publishing consistency needed to see results."
AMEN. more

Jan. 25, 2012

Dave Young and 10 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [2/14 @ 11 am]

My CEO won't blog or tweet. How can I get him to do it?

Matt, here's a free tool for generating the ideas in your point #5. It works like a charm and it takes exactly 37 minutes. http://www.shortcutblogging.com/outline/ Regarding #6...that's no fun for the ghostwriter or the CEO...make sure it's being recorded. That will make the CEO feel ... more

Content Marketing

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