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David Iwanow

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SEO Consultant, Next Digital

217 points

My main role for the last few years has been working as a marketing consultant with a focus on helping business with Google AdWords, Facebook, Web Analytics & SEO Campaigns. I'm a contributor to MarketingMag, DynamicBusiness, Search Engine Journal & my ...

My main role for the last few years has been working as a marketing consultant with a focus on helping business with Google AdWords, Facebook, Web Analytics & SEO Campaigns. I'm a contributor to MarketingMag, DynamicBusiness, Search Engine Journal & my own blog Lost Press Marketing.

Ive co-authored a book "Google Advertising Tools 2nd edition" published by O'Reilly Media.

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WEB: Lost Press Marketing

Feb. 24, 2012

David Iwanow and 6 other people answered this question at this roundtable

Successful Strategies for Prospecting [11/10 @ 12:30 pm]

If cold calling doesn't work anymore why are appointment setting companies so successful?

It's really a numbers game, but having a bit of insight about who you are calling and why you are calling them. Cold calling that doesn't work is usually down to the person doing the cold call doesn't know what they are doing or has ... more

July 28, 2011

David Iwanow and 1 other person answered this question

How has blogging worked for you or your organization?

Blogging has helped my business as it's refined my writing skills, improved my research skills and allowed me to share learnings with others. Any successful online organisation usually has a strong content/blogging element tied into their marketing mix more

Online Marketing

July 28, 2011

David Iwanow answered this question

How do you keep track of the online directories you have submitted to?

There are various ways such starting with a simple shared Google Doc or Excel spreadsheet or some platforms such as RavenTools have such a facility. more

Online Directories

Online Marketing

July 27, 2011

David Iwanow and 1 other person answered this question

Is Bing placing search ads in organic results going to add to their revenue or disrupt Google?

It's no different that Google placing 3 adwords results at the top with sitelinks that pushes down the organic results, atleast the Bing test doesn't push down the top 5-6 results so it's a much better option for business who works to compete organically.
So ... more

Information Technology

Search Engine Marketing

July 22, 2011

David Iwanow and 12 other people answered this question

What is the first steps in building an online presence for a company that only has a website?

For how to secure all of them easily i've got some info on it http://www.thelostagency.com/brands/brands/ and for social media check out http://www.thelostagency.com/social-media/twitter-campaigns/ more

Blog Best Practices

Internet Marketing

July 4, 2011

David Iwanow and 8 other people answered this question

Is blogging still used as a marketing strategy?

I very strongly believe that by the successful marketers it is still used as a marketing strategy as it offers broadcast but also feedback functionality. It offers business a voice to get their messages out quickly and don't have to be constrained within their crappy ... more

Online Marketing

June 20, 2011

David Iwanow and 3 other people answered this question

Your social media budget just got an extra $10,000. How do you spend it and why?

I would spend it doing a detailed analysis of your current campaign by using some paid social analytics tools over the next year and even get a decent Facebook campaign page designed to uplift your visitor to fan conversion rates. more

Online Marketing

May 3, 2011

David Iwanow and 2 other people answered this question

Is there a difference between personalization and tracking? Can privacy & personalization co-exist?

I see tracking and personalisation is a symbiotic relationship, if I want to serve you content based on your previous behaviour I need to record some details. The extent of what details I keep about your visit needs to be balanced between being able to ... more

Information Technology

Marketing Automation

March 14, 2011

David Iwanow and 23 other people answered this question

Do you look at who has viewed your profile on Linkedin?

Yes it's good to look once in a while and can sometimes explain the call from a past connection out of the blue. I did upgrade to the PRO version but didn't really get that much value from seeing all those who saw your profile. more

March 10, 2011

David Iwanow and 3 other people answered this question

Would it make more sense to create a blog that is part of your site's domain or a separate blog?

It's usually best to create a blog on your domain and as a subdirectory for SEO and get enough traffic to make it worthwhile But if you really want to use a vanity domain such as NameBlog.com you can just use a URL forwarder and ... more

March 10, 2011

David Iwanow and 3 other people answered this question

Do blogs which include links to other blogs or outside sources help or hurt?

I say while it does depend on the post if i'm reading something specific about a product or company and I have to take the time and effort to highlight the drop the keyword into Google and then click through the site to try and ... more

March 10, 2011

David Iwanow and 1 other person answered this question

Does the length of your blog matter?

If you are looking for SEO then longer is better but I do agree with Gloria as people are fairly busy these days so a nice short post is often better. Make sure you link to extended resources at the bottom and include bullet points ... more

March 10, 2011

David Iwanow and 7 other people answered this question

As a attendee, what is a successful live event (eg trade show, conference etc) for you?

It's surely SMX for Search/Digital for a global show but AdWeek NYC is probably one of the best events that I have attended. more

Feb. 15, 2011

David Iwanow and 1 other person answered this question

SEO: merge of 3 different sites into one will result in loss of organic traffic, but how much? 100%?

I agree you can expect at 5-25% drop in traffic once you add in the 301s, the longer term issue is that if you were only ranking because of the content and that is now gone you will gradually start to lose rankings.
Google Webmaster Tools ... more

Feb. 15, 2011

David Iwanow and 4 other people answered this question

Can corporate/company digital employees prevent "black hat" search tactics from happening?

Well it depends on how much you push them, if you say get results at any cost and are unreasonable you can expect something like this may happen. more

Feb. 8, 2011

David Iwanow and 2 other people answered this question

What are the options to manage Search Engine Marketing if its scope outgrows Adwords interface?

I would have to agree that a bulk of the work can be done within the AdWords editor but some of the more advanced options such as Ad Extensions and Day parting must still be done within the AdWords interface.
PPC Management Platforms offer you the ... more

Paid Search Advertising

Search Engine Optimzation

Jan. 29, 2011

David Iwanow and 3 other people answered this question

How big of a factor does social validation play in SEO today? How should we expect this to evolve in SEO strategies?

It is a growing importance for Bing/Yahoo but as Dejan said it's an initial signal that Google is looking at using for validation instead of a pure ranking signal.
There is a the display of Tweets in the Google universal SERPs for brand/news terms that offer ... more

Search Algorithm

Search Engine Marketing

Jan. 29, 2011

David Iwanow and 1 other person answered this question

How will Google's upcoming algorithm changes targeting content farms impact Demand Media?

The problem is that a large number of non-content farms will be likely impacted as part of the algorithm change so they can't be too drastic.
I agree that doing sniper shots might be the only solution but that will be suitable for those using ... more

Jan. 5, 2011

David Iwanow recommends this answer by Kim Albee

What are some ways that I can convert traffic on my site into leads and customers?

Alot of the above is right on the money -- I'd add putting a lead nurturing program in place after they download the first thing to continue them on their journey and build a relationship.
With the first download, you've peaked their interest, but you ... more

Lead Development

Marketing Automation

Jan. 5, 2011

David Iwanow recommends this answer by Geoff Vincent

How can you be sure that your marketing 'guru' is worth their salt?

Hi Kevin ...some very good advice so far from previous contributors to this thread. I'll echo David's comment that if someone actually markets themselves as a "guru", stay away.
So here's my contribution to this topic: While its important for you to ask a prospective marketing ... more

Campaign Building

Dec. 22, 2010

David Iwanow is now following

Dec. 22, 2010

David Iwanow is now following

Dec. 22, 2010

David Iwanow is now following

Dec. 22, 2010

David Iwanow is now following

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