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David King

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CEO, FULCRUM

20 points

CEO of Fulcrum, an integrated database marketing solutions provider. Before that, I was Vice President, CRM Solutions at KnowledgeBase Marketing.

WEB: Fulcrum Blog

Oct. 7, 2010

David King and 15 other people answered this question

What software do you recommend for managing a blog?

WordPress seems to have won the day. We migrated our blog to WP recently (we'd be using Apache Roller), and we're even using it as the content management system for our whole site.
On nice thing about WordPress is that it has widespread support in ... more

Oct. 5, 2010

David King and 10 other people answered this question

Is there a good email frequency benchmark for lead nurturing?

I'd agree with Adam...it depends on a number of factors that will vary depending on the product/service, typical buying cycles for the product, and the prospect's situation. A couple of suggestions on how to figure this out.
First, I'd map out your best guess on what ... more

Lead Nurturing Tools

Marketing Automation

Oct. 4, 2010

David King and 3 other people answered this question

What's the difference between email marketing and marketing automation?

Marketing automation is a broader term for technologies that enable marketing processes to be constructed and then to be run with minimal human intervention. A marketing automation system generally contains the following elements:
A method for selecting prospects/customers for messaging
Workflow to enable the marketing process to ... more

Email Marketing

Email Marketing Campaigns

Marketing Automation

Oct. 4, 2010

David King and 4 other people answered this question

How a successful open source CRM applications should be positioned?

I think when you talk about "positioning" it is best to be direct, and I think you're on the right track. I'd try to make the benefits even more tangible and state them in ways that are meaningful to users. A couple of concepts:
First, you ... more

Information Technology

Open-source CRM

Sept. 8, 2009

David King and 5 other people answered this question

What kind of steps can I take to build my audience?

I agree with Brian. On-page SEO is important, but not the main event. Focus on good page titles, relevant headlines ( tags), and engaging copy. As Brian points out, the first two elements are half the battle as far as SEO, plus they help your ... more

Marketing Automation

Aug. 26, 2009

David King and 3 other people answered this question

In response to a question on linkedin, someone said new customer acquisition is not an issue. It's much cheaper to keep existing customers.

I agree with the comments and the question: acquisition is an important aspect of marketing. I think the problem is that some companies become too focused on acquisition, and therefore unbalanced in their customer portfolio and business operations. For example, I have seen companies with ... more

Aug. 20, 2009

David King and 5 other people answered this question

For small companies, how important is open-source in making a CRM decision?

The distinction between open source and free is an important one. Open source by itself is an advantage if you want (and can) take advantage of open source (e.g. modifying code, integrating with other tools, etc.). Many small firms do not have the technical resources ... more

Aug. 20, 2009

David King and 3 other people answered this question

Can logos make a difference in revenue?

These points are good, but I'd probably invest time first in thinking about why things are slow. For example, is it simply due to the depressed economy, or is your service less competitive because of offering or price? In other words, is there something that ... more

Marketing Automation

Aug. 12, 2009

David King and 5 other people answered this question

Is social networking worth my company's time, given that we're primarily a business to consumer company?

Hey AKI, a belated and brief reply...
I think it depends on your company, its customers, and how you can best engage these customers. I'd recommend reading Groundswell, although a slight warning I'd make about the book: there is an a priori assumption that companies *must* ... more

Marketing Automation

Aug. 2, 2009

David King and 2 other people answered this question

Given the economic environment, where can I cut costs without impacting business performance?

This is complex question and the answers depend somewhat on your business. If you are looking for a comprehensive solution, then I'd agree with Jim Arnold that you look at activity-based costing or other methodologies that get at the utility of various expenses.
Here's a much ... more

Financial Services

Aug. 2, 2009

David King answered this question

Document Security, retention and distruction - what are your best practices for that "good old paper" file?

Security practices and government regulation make no distinction about the medium. When one designs information security policies, they should be designed around the data, not the medium. Health information, for example, requires the same policy, whether data is electronic, on paper, or carved on stone ... more

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