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July 27, 2011
David Lewis
and
1 other person
answered this question at this roundtable
The Future of Demand Generation
[7/27 @ 1 pm]
Is the mail list model dead as an effective demand generation tool?
Depends on the list source and quality of the information. I continue to see many clients do list purchases for prospecting campaigns, but getting popular are firm like demandbase.com who also integrate their data services with Marketing Automation systems like Eloqua. more
July 27, 2011
is now following
Jason Stewart
