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David O'Neill

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Principal, Emertia, LLC

216 points

The consulting focus of Emertia, LLC is Organizational Developement and managing the properties that emerge while operationalizing policies and procedures.

David O'Neill and 4 other people answered this question

April 25, 2011

What was your ERP implementation methodology?

The answer is base on the ability of the leadership and community of the organization to effectively control the activity of any particular group.
In smaller organizations (companies or insulated subdivisions), leadership and community can have a unifying and progressive effect on the implementing population. In ... more

ERP Implementation Methodology

David O'Neill and 8 other people answered this question

Oct. 15, 2010

What Challenges Are You Facing in Your Forecast Accuracy?

This thread appears to be mashing up 2 issues.
How much effort you put into a forecasting system stems from how much business risk is there in the variance (inventories, time commitments, sales expenditures.) How much effort you put into your sales management system stems ... more

Forecast Accuracy

David O'Neill and 1 other person answered this question

Oct. 14, 2010

Can "Remarkable Content" really be remarkable if no one reads it? How do you promote your content?

"Really great content" is response charateristic that comes from traffic interaction (on site rating schemes) or could be construed from cross-links etc. (others like it so much they refer to your goods - or steal them...)
There are lots of ways to generating traffic including ... more

Content Marketing

Email Marketing

David O'Neill and 25 other people answered this question

Oct. 12, 2010

Should BI Teams Reside on the IT or the Business Side?

I have seen a number of successful implementations of BI that were driven by the "business side". The IT consulting and the BI hosting were outsourced. The internal IT function was not involved.
Part of the problem with the quetsion you pose comes from the ... more

Information Technology

Business Intelligence

David O'Neill answered this question

Oct. 6, 2010

Has the SEO game changed?

Social media like PlentyOfFish and Facebook provide for specialized markets i.e. people with focused purpose and intentions. These communications channels are actively moderated (or they try to) for appropriate interactions, which includes advertising.
Google's "grasp" of the univeral web is good. Still, if your intent ... more

Keyword Research

Search Engine Optimization

David O'Neill and 3 other people answered this question

Sept. 21, 2010

Is there a tool where you can check relevance of your ad keyword and website before putting it on Google?

Caty,
Back on 9/9 Focus held and interactive summit: "Smarter Search Engine Marketing". There were many presentations relevant to your question. I hope they were recorded but I don't recall notice of their availability.
Maybe someone from the Focus team can elucidate. more

Keyword Relevance

Search Engine Optimzation

David O'Neill and 2 other people answered this question

Sept. 20, 2010

Which six sigma concept do you implement?

I aggree with Ondiappan, DFSS can be part of a management system if it is instituionalized i.e. becomes the new product development platform. There is a higher level method as well. GE et al implement belt attainment as an expected course for employees binding the ... more

Management System

David O'Neill and 5 other people answered this question

Sept. 16, 2010

Looking for a vendor recommendation to help with list cleansing

If you want to do some of this domain grouping on your own you could import the list to Excel (2007+, you need more than 65k rows). Then dupe the address to column B (this preserves the whole address in A), then do Text-to-Column on ... more

Information Technology

Data Management

David O'Neill and 1 other person answered this question

Sept. 15, 2010

Is there a way to get our ERP certified by an audit firm?

Yes. There are all sorts of consultancies supporting validation of compliance - it depends on what industry your are in and what you are trying to certify or validate.
For example, if you are industry bound to the FDA (pharma) you might need to "validate" ... more

Information Technology

David O'Neill and 1 other person answered this question

Sept. 15, 2010

How important is it to set up an executive bio section on your website?

I think it depends on the market and the state of the business.
In companies where the market is paying a risk premium for the intellectual foundations implied by the Execs (like start up pharma, or media) then it's a good idea. Where the industry ... more

David O'Neill recommends this answer by Brian Provost

Sept. 7, 2010

Does content or promotion of content elicit links?

The likes of Dave and I have built solid businesses over the last decade on the backs of big brands and the highest quality content publishers who routinely get their asses handed to them by smaller, more aggressive promoters of their content. Nearly every Fortune ... more

Content Creation

Content Generation

David O'Neill and 5 other people answered this question

Sept. 5, 2010

What are the best practices for getting content, headlines, or tweets retweeted?

Hot news, unique insights and funny stuff.
BTW, don't be afraid to make a Call to Action: "Please RT."
If you are working up a posse you might show others you RT their stuff too. You might want to target high value tweeters with question/Kudos ... more

David O'Neill recommends this answer by Scott Albro

Sept. 3, 2010

What should a "foreward" for a book contain?

Best practice #1 - spell foreword correctly.

David O'Neill recommends this answer by Kirsty Lee

Sept. 3, 2010

What are the advantages of using online business intelligence vs. traditional BI software?

There are many advantages of SaaS or online BI over traditional BI, here are a few-
1) Small and medium-sized businesses often cannot justify the large CapEx of traditional BI, do not have the IT resources to run an on premise database and server system ... more

Information Technology

David O'Neill recommends this answer by Mara Lewis

Aug. 31, 2010

What questions should you ask yourself before you ask for funding?

"How badly do I need money" - Is your company going to fall apart without investment? Are you ready to share control and make concessions based on someone else's vision? If you love being your own boss and not having to appease "the man" - ... more

Small Business Funding

Start up Company

David O'Neill and 4 other people answered this question

Aug. 28, 2010

Do you think a social media strategy is important?

There is an old saw in the legal profession: "Don't ask a question you don't know the answer to." (Google it, there's a funny story behind it.)
Organizational endevours portending great risk and reward deserve leadership and managerial attention. The benefits of interal forums, blogs ... more

David O'Neill and 3 other people answered this question

Aug. 28, 2010

In sales, how would you rephrase "You have done it wrong and I can fix it for you"?

A few suggested phases.
Would you like to consider a successful alternative?
Is this function important enough to try something different?
Have you considered your "return on effort" could be greater if you tried this alternative?
Your question about "saying anything at all" is important. ... more

Sales Force Managment

David O'Neill and 1 other person answered this question

Aug. 26, 2010

What relevance will Diaspora have for business?

From my perspective, Diaspora's relevance for promotion will be no more than any other Social Networking (SN) facility. The fact that this platform is being built to reduce the affects of FB's poor security policies and procedures doesn't change the fact that businesses must manage ... more

Social Networking

David O'Neill and 6 other people answered this question

Aug. 11, 2010

What's an MBA good for?

What do mean by "business skills"? How do you know that real-world experience creates operational knowledge?
I'd rather be lucky than good, then again, luck favors the prepared. You can't buy luck and the cost of experience is high.
Yes, I have a bias.
Though ... more

David O'Neill and 11 other people answered this question

July 26, 2010

Is search engine submission "worth it"???

There are lots of ways to get better positioning and subsequently traffic. Considering where your are in your business and quest for exposure you might benefit from the following article.
http://www.b2cmarketinginsider.com/public-relations/pr-in-a-social-world-01271 more

Online Marketing

Search Engine Submission

David O'Neill answered this question

July 18, 2010

What are the benefits of using a cost management consultant?

Having a bit more info about your business operations and situation would be helpfull (but a bit more exposure than I would risk.) For example, if your business is in crisis and time is of the essense the learning curve could be mortally expensive. Or ... more

Cost Management Consultant

David O'Neill and 3 other people answered this question

July 9, 2010

I am currently building a blogging strategy for a business to business client.

Mind the fold! (The "fold" is the bottom of the visible browser screen page.) Be cautious of crowding out the potnential interests of other. Langing pages, even for subscribed sites where people are topic primed, are high value.
Attention is precious. If the site is ... more

Social Media Applications

Following 1 Topic

General Management

Following 0 People

Followed by 4 People

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