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David Tomen

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Marketing Consulting & Strategy, Swift Current Marketing, Inc.

66 points

Mobile & email marketing is what I'm known for best. Couple that with leading customer acquisition in mobile, recreational yachting, private aviation, self-publishing, spiritual, and local markets. And you have a lean mean marketing machine.

If you need to cut ...

Mobile & email marketing is what I'm known for best. Couple that with leading customer acquisition in mobile, recreational yachting, private aviation, self-publishing, spiritual, and local markets. And you have a lean mean marketing machine.

If you need to cut your customer acquisition costs call me today. Looking to dramatically improve email deliverability, opens and click-throughs? Send me an email right now! Need help integrating your online and offline marketing efforts for efficiency and double your ROI? I'm your man.

I went online in 1991 and have been creating and successfully implementing marketing plans since then. From copy for billboards and postcards, to 1 million subscriber email lists. Get in touch with me today.

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WEB: DavidTomen

May 21, 2012

David Tomen and 8 other people answered this question

Which email marketing software is the best?

This thread is fairly old (Nov. 2011) but is a subject that never gets "old". It depends entirely on what you want to do with your email marketing. Here's a list of services and software I've used over the last few years.
iContact - great ... more

Email Marketing

Email Marketing Software

May 14, 2012

David Tomen and 8 other people answered this question

What online or mobile marketing books do you recommend?

Daniel: Anything by my colleague Kim Dushinksi (http://mobilemarketingprofits.com/) is worth reading as well. Kim is considered by many as a mobile marketing pioneer. She started talking about mobile marketing before it entered the mainstream conversation. more

Internet Marketing

May 8, 2012

David Tomen and 5 other people answered this question at this roundtable

Marketing Thought Leaders: A Conversation with Joe Chernov [4/27 @ 10 am]

Recent studies show that less companies are blogging. What is the key reason? Do you see a blogging revival in the future?

I don't think there is one "key reason". There are a number of factors at play here and they likely vary by industry. Likely a common thread through most businesses are limited resources. Who is going to monitor the Facebook Page, and the Twitter feed? ... more

Content Marketing

Content Marketing Program

May 7, 2012

David Tomen and 4 other people answered this question

What are the best ways to advertise a new small website-based business with little to no cost?

Hi Elizabeth: John has some very good suggestions on getting the word out about your small business. I'm in a similar situation and am doing many of the things on John's list. Fortunately, I do have an old friend who does Public Relations. He offered ... more

Advertising & Marketing

Cheap Advertising

Cheap Marketing

May 4, 2012

David Tomen and 2 other people answered this question

Why did LinkedIn buy SlideShare?

Here's a quote published in the WSJ; "Presentations are one of the main ways in which professionals capture and share their experiences and knowledge, which in turn helps shape their professional identity," LinkedIn Chief Executive Jeff Weiner said.
I think that pretty much sums it ... more

May 3, 2012

David Tomen and 5 other people answered this question

What are some tips to create content that builds trust among my clients?

I've found the quickest and easiest way to come up with topics for content are surveys. Create a blog post and/or broadcast email to your lists requesting their participation. Keep the survey brief (no more than 6 questions), and have a couple of fields with ... more

Nov. 10, 2011

David Tomen published a post

Email Marketing tips & how-to's

Email Marketing

Nov. 9, 2011

David Tomen and 6 other people answered this question

Which email software does not have a daily restriction or a double opt-in?

Steve:
Another option is to host your own email solution like AutoResponse Plus. The cost for ARP last I checked was around $200 one time payment. You would have to take care of your own hosting and admin which can be easily outsourced. I'm sure the ... more

Email Marketing

May 26, 2011

David Tomen and 2 other people answered this question

Best Email Reputation Monitoring Service

Hey John:
Thanks for the tip. I've been in dialogue with SuretyMail for the last several days, but they do not offer the type of monitoring service we desire.
I was not aware of EmailReach, nor GreenArrow Monitor and will definitely check those out now. Thanks for ... more

Information Technology

Email Marketing

March 24, 2011

David Tomen and 15 other people answered this question

Tips for salvaging a presentation when you notice your audience losing interest?

Just read an article by Dr. Dennis Cummins addressing this exact issue: http://bit.ly/hI8Ii4

General Management

Presentation Skills

March 23, 2011

David Tomen and 9 other people answered this question

What is the best time of day to send emails?

Thank you Margaret. I think that we marketers' often forget to use common sense in our marketing efforts. We read all the reports and studies and white papers, and blah, blah, blah ... Yet we as individuals have more than enough knowledge, and hopefully wisdom ... more

Email Marketing

March 7, 2011

David Tomen and 15 other people answered this question

Do you think Facebook will end the era of Email? What makes Mark Zuckerberg think like that?

Facebook will not end the "era of email", and I don't have much more to add to what has already been shared in this thread. You need to be careful with questions such as this one because there is no indication that Zuckerberg does think ... more

Mark Zuckerberg

Feb. 22, 2011

David Tomen and 6 other people answered this question

What makes an effective email subject line?

Hey Barbara: Those actually came from a completely trusted source. I think that one of the most common mistakes that marketer's make is relying on what they think they know to be true. That's why testing and especially split-testing is so critical to improving your ... more

Email Marketing

Email Subject Line

Feb. 2, 2011

David Tomen and 5 other people answered this question

Has anyone used Amazon Simple Email Service (Amazon SES)? How does it compare with MailChimp?

Hi Andrew: A slight modification to your comment. You don't need an ESP if you choose to host your own email solution. For example, AutoResponse Plus, or Lyris is self hosted. Deliverability stats are integrated into ARP, and can be added to Lyris installations if ... more

Email Service Provider

Jan. 12, 2011

David Tomen is now following Andrew Bonar

Jan. 12, 2011

David Tomen is now following

Dec. 9, 2010

David Tomen and 1 other person answered this question

Who is charge of your email marketing lists?

I am the Director of Email Marketing for Construct Zero, Inc. so the buck stops with me in our company regarding list management. I do have support staff both in the USA as well as overseas to assist. And we do of course use a ... more

Email List Management Services

Email Marketing

Dec. 5, 2010

David Tomen and 17 other people answered this question

Email Deliverability Best Practices: What are your 3 tips for successful email deliverability?

1. Explicit permission to send someone email (typically a double opt-in on a webpage, or someone handed you a business card and said, "Send me an email".
2. Ensure that you are sending only what was asked of you.
3. Make sure that the recipient knows it's ... more

General Management

Email Deliverability

Dec. 3, 2010

David Tomen and 12 other people answered this question

Do we need people's permission to put them on our email marketing list?

What's interesting about this discussion is that us "white hat" Internet Marketers who do this professionally take permission marketing very seriously. That's backed up by the likes of iContact, aWeber, et. al. who either want some kind of "proof" that you have permission to email ... more

Email Marketing

Email Marketing Campaign

Email Marketing Database

Nov. 25, 2010

David Tomen and 4 other people answered this question

What are some ways to run subject line tests for email marketing campaigns?

Hi Mark:
The simplest way to do subject line split-testing for email campaigns is with the built in functionality of the email service provider that you use for your email marketing. iContact for example provides that option on the page once the email is loaded and ... more

Email Marketing

Email Marketing Campaigns

Email Marketing Content

Nov. 9, 2010

David Tomen recommends this answer by Yogesh Soni

Wordpress Comment Spam: How do you deal with it?

Hi
Akismet Plug in for Wordpress does good job blocking incoming spams.
Also keep updating your Wordpress to recent version to avoid any script attacks
If you are getting many comments, and would like to manage comment thread then you can install comment plug-in from intensedebate.com, which ... more

Wordpress Plugins

Nov. 8, 2010

David Tomen and 5 other people answered this question

Exactly how much of a relationship can I build through email marketing?

I suppose a simple way to demonstrate the ability to build a relationship with your list is with an experience I had not too long ago.
Two lists with around 250,000 double opt-in subscribers each. One list had not been mailed in over three months. The ... more

Email Marketing

Email Marketing Campaign

Email Marketing Strategies

Oct. 21, 2010

David Tomen and 3 other people answered this question

Do you use open rates in your email marketing campaigns?

Hey Sara: Just wanted to put my 2 cents in here to re-emphasize what was said above. A great subject line is critical to getting someone to open your email. Spend at least as much time coming up with a compelling subject line as you ... more

Email Marketing

Email Marketing Applications

Oct. 18, 2010

David Tomen and 5 other people answered this question

What are backlinks?

Hey Scott:
Great question and an important one so allow me to expand a little on Brian's comment above.
There can be outbound and inbound links. Both types are considered backlinks. For example, you write an article, or a blog post and in it you include ... more

Search Engine Optimization

Oct. 8, 2010

David Tomen and 1 other person answered this question

Are link-ins from popular sites still worthwhile obtaining as part of optimizing SEO?

Lauren:
A good way to look at this is to think of Google Search as a popularity contest. When someone enters a search term or phrase looking for information, Google goes out and attempts to find the most relevant pages that will satisfy your search query.
How ... more

Focus Interactive Summit

Sept. 30, 2010

David Tomen and 2 other people answered this question

What are examples of email marketing applications?

Hey Charles:
It depends on whether you have the expertise on staff to take care of your own email application, or you want someone to handle the back end for you.
For example, you can buy http://www.autoresponseplus.com/ for $197 and send all the email you want to ... more

Bulk Email Promotions

Email Marketing

Email Marketing Applications

Following 5 Topics

Email Marketing

Marketing Strategies

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Followed by 2 People

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