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Jan. 22, 2012
David Whipple
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Should salespeople drive marketing, or should marketing drive sales? Who should be at the wheel?
There are a couple of gaps in an organization. Try testing your explanation to a sales rep or two that you know and then a marketing person or two and then go back and think it through to what you want to do. Since ultimately..... more
Nov. 10, 2011
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Oct. 27, 2011
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