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Dawn Gulino

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VP, Sales Operations, Ziff Davis B2B Focus

20 points

I am the Vice President of Sales Operations where I manage the analyst, online events, and advertising operation teams. I am responsible for the delivery of Ziff Davis B2B Focus products and services.

Previously, I was at QuinStreet, Inc. where ...

I am the Vice President of Sales Operations where I manage the analyst, online events, and advertising operation teams. I am responsible for the delivery of Ziff Davis B2B Focus products and services.

Previously, I was at QuinStreet, Inc. where I headed up the lead generation services in the home improvement vertical.

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Dawn Gulino recommends this answer by Erik Goldoff

Feb. 18, 2011

Anti-virus Best Practices: What are your 3 tips for preventing virus attacks?

This could be a long response, but I'll make this first attempt concise :
1 ) Pick a legitimage anti-virus/anti-malware product and install it, and then keep the definition files current. The anti-virus software is like a bouncer at the door, and the definitions are ... more

General Management

Information Technology

Antivirus Software

Dawn Gulino is now following

Feb. 18, 2011

Dawn Gulino recommends this answer by Eric Britten

Feb. 18, 2011

Would you hope for a mediocre employee to quit rather than face the unpleasant task of termination?

Christine: I like what the others have said. Collectively, there is some excellent advice in what they have posted. Cultural fit is important when hiring. Corporate culture often dictates whether situations such as this are allowed to fester. If you find one situation such as ... more

Human Resources

Business Ownership

Employee Management

Dawn Gulino recommends this answer by Chris Selland

Feb. 18, 2011

Should answers be automatically voted down for self promotion?

No, there shouldn't be an automatic voting (up or down) - that discretion is and always should be in the eye of the reader.
Generally speaking, the idea of these forums is to provide both the question and answer(s) right here. So your answer should be ... more

Human Resources

Dawn Gulino is now following Ardath Albee and 5 other people

Feb. 18, 2011

Dawn Gulino recommends this answer by Barry Stevens

Jan. 31, 2011

what is dress up style of a businessmen due to this employee impress his boss.and

Firstly, the question should read “what is dress up style of a businessperson due to this employee impress his / her boss…….”
With that said, my outlook on dressing is not a question of impress but an issue of respect. Respect for oneself and respect ... more

Dawn Gulino recommends this answer by Rick Kadet

Jan. 18, 2011

Can the US economy maintain its recent growth with consumer spending accounting for 70% of GDP?

This question should actually be in several parts. The fact that consumer spending is about 70% of GDP is somewhat irrevelant to whether or not we can maintain our recent growth. In fact, it can be argued that consumer spending is far to high for ... more

Economic Downturn

Economic Growth

Economic Policy

Dawn Gulino recommends this answer by Kirsten Knipp

Jan. 12, 2011

What is Inbound Marketing ?

Hi Molly -
A little late in responding, but I'd love to share how HubSpot (arguably the company that coined the term as it's being used today) thinks about Inbound Marketing.
Allen's definition is absolutely correct - but I'll expand a bit.
Inbound Marketing is ... more

Dawn Gulino recommends this answer by Lori Janjigian

Jan. 12, 2011

How often should a manager do performance reviews?

There's a good conversation right now on Focus about the best ways to deliver performance reviews. Some of the answers address your question. http://www.focus.com/questions/human-resources/what-are-some-ways-deliver-eff...
There should be a constant feedback loop with employees, and if you wait for review time to bring things up, it's too ... more

Human Resources

Employee Retention

Performance Review

Dawn Gulino recommends this answer by Ardath Albee

Jan. 12, 2011

What are the biggest mistakes marketers make with content marketing?

Great points made by Jeremy! I'll toss in a few:
1. Treating content marketing like a quarterly campaign.
2. Creating one-off content assets instead of building a consistent story focused on helping buyers solve a problem.
3. Talking too much about themselves and their products.
4. Pushing out information ... more

Content Marketing

Inbound Marketing

Dawn Gulino recommends this answer by Joe McElhaney

Jan. 12, 2011

How much is too much (info) when it comes to your email signature?

For formal messages (e.g., messages to people you don't know or messages to government officials or executives), I recommend a full signature block(i.e., full name -- first name, middle initial, and last name; title; company name; company address; office/work telephone number; facsimile number; mobile phone ... more

Customer Service

Dawn Gulino recommends this answer by John Wilson

Jan. 12, 2011

How can the sales team benefit from having a Business Intelligence system in place?

There are some good answers here. I will try to answer from a more practical perspective. First why BI capabilities for a Sales team.
Goals of a sales team in general:
1. Sell more product/solutions to existing customers.
2. Sell more product/solutions to prospective/new customers. ... more

Information Technology

Business Intelligence

Business Intelligence Applications

Dawn Gulino recommends this answer by Thomas Mandell Jr

Jan. 7, 2011

Help, I sit in a cubicle! What do I do?

....as much as you can and as little of the same thing as possible. Fact is, the human body is an efficient machine - one not made to be sitting down all day. In order to conserve resources, it will shut down parts not being ... more

General Management

Dawn Gulino recommends this answer by Angel Tuccy

Jan. 7, 2011

How do you turn a negative customer experience into a positive one?

Great responses so far. A negative customer experiences is one of your greatest opportunities to create a loyal customer. I don't recommend creating a negative experience, but when it happens, this is your company's chance to SHINE!! Most companies offer mediocre customer service when things ... more

Customer Service

Dawn Gulino recommends this answer by Jeff Ogden

Jan. 7, 2011

What is your least favorite corporate buzzword/consultant-speak?

I wrote a popular blog article about this very topic - 16 Marketing Terms to Ban in 2011 http://fearlesscompetitor.net/2010/12/13/16-marketing-terms-to-ban-in-2011/
If you like it, please re-Tweet it or link to it. Also love your comments.
Jeff Ogden, the Fearless Competitor
Find New Customers
http://www.findnewcustomers.com more

Human Resources

Boiling the Ocean

Dawn Gulino recommends this answer by Kelley Robertson

Jan. 7, 2011

Sales Presentation Best Practices: What are your 3 tips for giving a successful sales presentation?

Limiting this to 3 tips is tough; as Kevin said, there are many more. However, here are my top three:
1. Start your presentation by summarizing your understanding of your prospect or customer’s situation. This not only captures your prospect’s attention, it also demonstrates that ... more

General Management

Dawn Gulino recommends this answer by Chris Nordman

Jan. 6, 2011

What are the most ridiculous things you have seen a job applicant(s) do?

I have interviewed upwards of 200 people over the last 3 years. There is one resume, interview and post interview follow up that stands out as both the most absurd and most talked about experience in my company history. This is one no one will ... more

Human Resources

Career Development

Dawn Gulino recommends this answer by Andy Thorpe

Jan. 6, 2011

What Is a Good Approach for a Lead Nurturing Campaign And How Do I Get Started?

I love that angle from Paul.
I've been going with a person's 'digital rapport' with your brand:
Stranger Prospect Customer Fan Ambassador
Where a Stranger is unaware, Prospect is Tentative Customer has been or is engaged Fan is very engaged and Ambassador is so engaged that they practical ... more

Marketing Automation

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Dec. 2, 2010

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Nov. 24, 2010

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Nov. 24, 2010

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