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Oct. 29, 2010
Dean Morash
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13 other people
answered this question
Is the funnel still a relevant metaphor for the b2b sales and marketing process?
Marketing and Sales Funnels are still very relevant today but like anything else they need to evolve based on industry trends, changes in marketing expectations from sales (numbers and science oriented) and technology. As an example, the adoption of Campaign Marketing Systems like Eloqua or ... more