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Debbie Laskey MBA

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Marketing & Brand Strategist, Consultant

243 points

Debbie Laskey’s marketing experience ranges from the high-tech industry to the Consumer Marketing Department at Disneyland Paris in France to non-profits to insurance. With 15 years of marketing experience and an MBA Degree, Debbie is currently a marketing consultant ...

Debbie Laskey’s marketing experience ranges from the high-tech industry to the Consumer Marketing Department at Disneyland Paris in France to non-profits to insurance. With 15 years of marketing experience and an MBA Degree, Debbie is currently a marketing consultant to non-profits and start-ups.

Debbie has been recognized as a "Woman Making a Difference" by the Los Angeles Business Journal and served as a mentor for the Strategic Technology Program sponsored by the California TeleMedicine & eHealth Center. A graduate of the Riordan Volunteer Leadership Development Program, Debbie has served on the boards of several non-profits and also as a judge for the Web Marketing Association’s annual web award competition since 2002.

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WEB: Blog

May 11, 2012

Marilyn Suttle selected a best answer for

Online chat rooms - What are your service excellence best practices? What are your petpeeves?

Looking for examples of "what to do" and "what not to do" for companies of a wide variety of industries. How do you create positive impressions and customer loyalty through the use of online chat rooms? more

Customer Service

May 11, 2012

Debbie Laskey MBA and 10 other people answered this question

In your opinion, what are the top qualities of a leader?

First, I totally agree with Mel Kleiman's first bullet point: Leaders manage people the way they want to be managed (not the way you want to manage them). In my opinion, a leader inspires and also communicates. He or she does this by caring about ... more

Human Resources

Leadership Qualities

May 11, 2012

Debbie Laskey MBA recommends this answer by Carlos Hidalgo

We're nearly halfway through 2012. What are the biggest marketing challenges you are seeing?

Steve: The biggest challenge I am seeing is what we have seen in some of the recent years past and that is the reluctance or the inability of marketing to change. There is a lot of talk about doing things differently to adjust to Buyer ... more

Demand Generation

Marketing Automation

May 11, 2012

Debbie Laskey MBA recommends this answer by Shane Madigan

What do you consider as the top 10 needs of small business owners in 2012?

For the Top 10 Needs Of Small Business Owners, our first selected entry is from Chi Zhao : New York, NY…
Our company hosted our first small business panel last night called Small Biz 911 Discussion in NYC that was moderated by The New York ... more

May 11, 2012

Debbie Laskey MBA and 3 other people answered this question

Will Microsoft's new IE 9 ad work?

Based on comments from my tech department, IE9 may be better than Firefox for some things. It is more stable than older versions of Internet Explorer, and it's faster because its UI is more streamlined. And you're able to sandbox your browsing experience. In terms ... more

May 11, 2012

Debbie Laskey MBA asked a question

What are examples of companies whose mobile websites are actually as useful as their main sites?

Mobile Marketing

May 11, 2012

Debbie Laskey MBA and 4 other people answered this question

What are the best times to tweet during the day?

Twitter can be a useful marketing tool. First, it's critical to know your audience, and also be aware of your timezone. If your audience is able to interact and engage at certain times of the day or night, keep that in mind. If your business ... more

April 24, 2012

Debbie Laskey MBA asked a question

If your biz has set up a Google+ page, how does it differ from your Facebook page and main website?

Social Media Marketing

April 24, 2012

Debbie Laskey MBA is now following Rick Brinkman and 6 other people

April 24, 2012

Debbie Laskey MBA recommends this answer by Rick Brinkman

What are the qualities of a good leader?

Albert Schweitzer said, "Example isn't part of leadership, it's all of it."
So if you want people to give great customer service, then you treat them as your customers.
If you want them to innovate and not be afraid to fail, then you fail first.
If ... more

General Management

April 24, 2012

Debbie Laskey MBA and 8 other people answered this question

Customer service: Is it an organization, a team, a work group or a section?

Excellent question, Marilyn. Customer service is a combination of so many elements within a company that it seems obvious that so many companies cannot get it right. Certainly, it can be a department, a team, a group, a section. But, it can also be a ... more

Customer Service

Company Culture

April 24, 2012

Debbie Laskey MBA asked a question

Which brands and which industries have made the most out of the new Timeline format?

Facebook Fan Page

Facebook Marketing

April 24, 2012

Debbie Laskey MBA recommends this answer by Roz Bennetts

What is the first step to hire the right employees?

Hi Tekle, I'd suggest the following as a simple approach, by all means it can get more detailed but you haven't said what problems you're running into - so here's the process I'd use:
1. Define well the exact things that need to be done ... more

Human Resources

April 24, 2012

Debbie Laskey MBA and 15 other people answered this question

What are some tips to making PowerPoint presentations less boring?

Everyone knows that PowerPoint presentations can be both useful and useless, but if the presenter uses the software as a tool instead of as THE presentation, it can make the presenter shine. Here are my secrets:
* Keep content on each slide to a minimum ... more

April 24, 2012

Debbie Laskey MBA asked a question

What will the next great social media site look like?

Social Media Marketing

April 24, 2012

Debbie Laskey MBA recommends this answer by Michael A Brown

What are some of the biggest content marketing mistakes marketers are making today?

Hi Craig! #1 by a mile … believing, and acting as if, content is king. Content is simply content. Too much content is called “stuff.” Overblown content is called “hype” or “BS.” Misdirected or mistimed content is called “irrelevant.”
#2 … believing one’s own content. Aside ... more

Demand Generation

March 22, 2012

Debbie Laskey MBA and 2 other people answered this question

How does your organization share or communicate information to its employees? What mediums are used?

Due to your many locations, Alissa, the amount of technical expertise by users and the complexity of technical equipment are important considerations. However, if a level playing field is present, then you might wish to try daily or weekly emails as one way to communicate ... more

Employee Communications

Internal Communications

Public Relations & Communications

March 22, 2012

Debbie Laskey MBA and 69 other people answered this question

What are your favorite motivational quotes?

All great quotes - thanks for sharing. Here are my faves:
"All that is necessary for the triumph of evil is that good men do nothing." ~ Edmund Burke
"If a man does not keep pace with his companions, perhaps it is because he hears ... more

Human Resources

Motivational Quotes

March 22, 2012

Debbie Laskey MBA recommends this answer by Mark Herbert

Is it realistic for a company to "WOW" every customer?

Rachel,
I take a slightly different approach. I recommend to clients that they define for themselves a very clear value proposition about who they are and how they will execute it and they build it into every aspect of their business. I call this their ... more

Customer Service

Customer Satisfaction

March 22, 2012

Debbie Laskey MBA and 1 other person answered this question

Have you ever tried to use an online or mobile game for new hire or existing employee engagement?

The new Angry Birds Space game might be a good one to use. [http://youtu.be/WKgGphfZXqA]

Human Resources

Employee Engagement

March 22, 2012

Debbie Laskey MBA asked a question

What three elements should a company focus on when building a good corporate culture?

Human Resources

Corporate Culture

Employee Communications

Employee Engagement

March 22, 2012

Debbie Laskey MBA recommends this answer by Belldon Colme

Should Founders be CEOs?

Who dictated that the Founder is always the person with the Vision? I will argue that to the end. Sometimes it is true, and sometimes not. This is a question that must be answered case by case.
Let's say I have a vision. Do I ... more

Human Resources

Following 38 Topics

Brand Awareness

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Community Manager

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Customer Service Best Practices

Email Marketing

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