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Debbie Qaqish

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Chief Revenue Officer, The Pedowitz Group

144 points

Debbie Qaqish is a Web 2.0 sales and marketing executive with 25 years of experience in driving corporate strategy and setting the agenda for innovation and growth. She excels at driving mid-market, global technology corporations to achieve double-digit growth ...

Debbie Qaqish is a Web 2.0 sales and marketing executive with 25 years of experience in driving corporate strategy and setting the agenda for innovation and growth. She excels at driving mid-market, global technology corporations to achieve double-digit growth. Her success comes through institutionalizing a customer centric culture, powered by innovative, Web 2.0 sales and marketing integrations.

Debbie’s strong background in leading sales organizations meshed with her in-depth marketing expertise enables her to uniquely envision, develop and implement growth initiatives that meet critical revenue and earnings targets.

SpecialtiesDemand Generation, Strategic Lead Generation, Eloqua, Social Media, Executive Leadership, Strategic Planning, Web 2.0 Sales and Marketing Executive, Technology- Premise and On-Demand Applications, CRM, Public and Private Companies, Global Organizations, Coaching, Training

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Jan. 6, 2012

Debbie Qaqish is speaking at this roundtable

The Social CMO in B2B: Lessons from Marketing Leaders on Social Media Marketing Success

July 17, 2011

Debbie Qaqish and 1 other person answered this question at this roundtable

Tips on Generating Leads for Yourself [7/15 @ 1 pm]

What types of sales and marketing campaigns would you recommend for a saturated market like staffing

Assume that your campaigns need to be based on the concept of "it's not a matter of if they will buy from you, it's just a matter of when." In a saturated market, here are the key elements of a successful campaign:
1. Segmentation based on ... more

B2B Marketing Week

July 15, 2011

Debbie Qaqish is now following Jon Russo

July 6, 2011

Debbie Qaqish is speaking at this roundtable

Tips on Generating Leads for Yourself

B2B Marketing Week

June 30, 2011

Debbie Qaqish asked a question

What is the role of the enterprise CMO in driving revenue when they have deployed mktg automation?

Marketing Automation

June 30, 2011

Debbie Qaqish and 7 other people answered this question at this roundtable

Avoiding the Potential Pitfalls of Marketing Automation [6/21 @ 1 pm]

What is the most common pitfall of marketing automation that you've seen?

Easy. When marketers approach marketing automation as "just another thing to do" and buy the technology with the belief that it is all about the features and functions of the tool, this is when they get into trouble. Marketing automation is a tool which helps ... more

Lead Management

Marketing Automation

May 26, 2011

Debbie Qaqish is speaking at this roundtable

Social Lead Generation and Its Impact on Sales

Lead Generation

Sales Management

April 27, 2011

Debbie Qaqish and 42 other people answered this question

POLL: Does social media marketing work for B2B lead generation? (y/n)

Love this question and love all the comments I have read on the question.
Yes, social works nicely with B2B and it's pretty straight-forward:
1. Know your customer and know their watering holes, when they go there, what they are looking for and why. A watering ... more

B2B Social Media

March 21, 2011

Debbie Qaqish and 10 other people answered this question

What steps can be taken to ensure a better overall return on investment in marketing automation?

This is what we do with clients, what we see CMO’s focusing on (CMO Roundtables) and what we are hearing in field interviews as part of our Revenue Marketer Radio series.
1. Trite but true – it’s really about EQUAL helpings of people, process, technology ... more

Marketing Automation

Marketing Automation Software

Feb. 1, 2011

Debbie Qaqish and 5 other people answered this question

Will marketing automation help align sales & marketing?

Yes, yes and yes....with a few "provesos and provisos." Marketing automation (ma) gives sales and marketing - for the first time- a measurable and quantifiable method for discussing the value of leads. And let's not forget, sales wants LEADS - qualified leads. Before marketing automation, ... more

Jan. 28, 2011

Debbie Qaqish answered this question

How has your marketing plan changed for 2011 as a result of listening to your customers?

Great question!
Specifically:
1. Creating a social demand generation offering. We recently acquired Metz Consulting and are bringing to market a set of social solutions aimed specifically at aiding and abetting demand generation and lead generation. This offering will de-mystify social and allow demand generation marketers ... more

Strategy & Execution

Nov. 22, 2010

Debbie Qaqish and 18 other people answered this question

Sales Voice Mail Best Practices: What are your 3 tips for leaving a good sales voice mail?

1. Have you voicemail message pre-planned
---Based on the type of follow-up: cold calling, calling behind a campaign, second call, etc
2. Always leave a custom email with the voice mail
---This one-two punch will create more of an impact
3. Add a personal note ... more

General Management

Nov. 20, 2010

Debbie Qaqish and 12 other people answered this question

Lead scoring best practices: what are your 3 tips for successful lead scoring?

1. Sales Collaboration
---Sales has the best intuitive and practical understanding to what online behavior means
---If you involve sales from the beginning, they become invested in the outcome and are more willing to work with marketing to make lead scoring a success
---It gives ... more

General Management

Following 4 Topics

Lead Management

Marketing Automation

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