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Deborah Gibbs
Marketing Manager
10 points
I'm a marketing manager -- crazy about communications, curious about demand generation and busy learning business trends. I like technologies of all kinds, the beauty of English language and the energy of the Internet.
Dec. 20, 2011
Feb. 24, 2011
Deborah Gibbs
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4 other people
answered this question
What's the difference between demand generation, lead management and marketing automation?
Steve and Carlos, thank you for the excellent discussion. The precise meaning of those terms, and their inconsistent usage, had puzzled me also. Carlos, I agree with your stance regarding lead generation -- effective internal processes (what I like to call the "human factors") must ... more
Feb. 1, 2011
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Jan. 11, 2011
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