Debra Ellis

Debra Ellis provides winning growth and profitability strategies for multichannel companies. She is recognized as a leading expert in integrated marketing, management, and logistics. Her belief that any organization is only as good as its customers’ experience combined with her expertise in direct marketing, social media, and customer relationship care has helped dozens of companies improve sales, service, and return on investment.

Prior to founding Wilson & Ellis Consulting in 1995, she was the COO for Ballard Designs, Inc. In this role, she was responsible for marketing and operations during the company's peak growth period. Her experiences in the management of a fast growing company enhance her ability to understand the daily challenges executives face from personnel management to information overload. She incorporates this understanding into every assignment, seeking practical solutions to complex challenges.

Debra has written numerous articles for MarketingProfs, Multichannel Merchant, Operations & Fulfillment and other trade publications. She has been tapped by CNN/Money.com as an expert for their Small Business Makeover series. She is also a frequent speaker at conferences and writes the Multichannel Magic Blog.