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Deirdre Breakenridge

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CEO, Pure Performance Communications

60 points

Communications strategist, author of PR 2.0 and Putting the Public Back in Public Relations, speaker and CEO of Pure Performance Communications

WEB: PR 2.0 Strategies

April 12, 2012

Deirdre Breakenridge is now following Jarrett OBrien

Jan. 10, 2012

Deirdre Breakenridge answered this question

What are the best ways to get started with PR in 2012?

With major growth plans in 2012, it's really important you build relationships with media, bloggers and customers. Step number one is to do your homework by researching journalists carefully and also listening to the conversations in social communities about your company, products, and issues related ... more

Public Relations

Public Relations St

Public Relations Strategy

Nov. 11, 2011

Deirdre Breakenridge and 3 other people answered this question at this roundtable

MAI Series: A Sales View of Marketing Automation [11/10 @ 11 am]

What about a "work exchange?" having a handful of marketing and sales folks switch jobs for a period of time?

Thanks Rick, and, yes, definitely agree!

Lead Management

Marketing Automation

Nov. 10, 2011

Deirdre Breakenridge and 5 other people answered this question at this roundtable

Simplifying Social Business: Social Marketing and PR ROI [11/9 @ 11 am]

Which social media monitoring tools do you find work best for you?

When it comes to monitoring and aggregating conversations (buzz) and sentiment over time, there are a lot of great (paid for) platforms that can help. I've used the following for my clients successfully in the past: Vocus Social Media Monitoring, Alterian SM2, BurrellesLuce Engage121, Sysomos ... more

Customer Service

Nov. 3, 2011

Deirdre Breakenridge and 3 other people answered this question

Should you make your company social media pages an extension of your website?

Your social media profiles should be a reflection of your brand's look and feel, however, the content will be more conversational and engaging. You will also want to vary the content shared on different platforms. For example, what you share on Facebook will be different ... more

Company Website

Marketing Tactics

Oct. 7, 2011

Deirdre Breakenridge recommends this answer by Ardath Albee

What are your tips and tactics for promoting your business book?

Speak, and speak a lot! Webinars, conferences, etc.
Find industry thought leaders to promote your book with reviews, blog posts, etc. Pay your dues in advance by promoting their stuff as much as possible prior to asking them to promote yours.
If you have case studies in ... more

General Management

Public Relations

Sept. 28, 2011

Deirdre Breakenridge and 5 other people answered this question

Does automating your social media efforts subsequently cause you to lose the 'human touch'?

There's a fine balance between automation and the human interaction. Although we schedule tweets and updates with interesting articles and information, you have to be a part of the conversation. It's so important to participate one-on-one and have the dialog that builds relationships as you ... more

Sept. 8, 2011

Deirdre Breakenridge and 2 other people answered this question

What are the pros and cons of having a Welcome Page on your company's Facebook page?

Having the Welcome page on your company's Facebook page is a great way to keep the customer service issues off of the Wall. Many consumers will go right to a fan page and post their comments, concerns and issues on the Wall. With a Welcome ... more

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