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Denise Deverelle Crown

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Marketing Executive, Self-Employed

38 points

Twenty years in inbound and outbound B2B marketing and sales in the high tech sector, including software and telecom.

WEB: http://www.startupmedic.com/

April 26, 2011

Denise Deverelle Crown is now following Jennifer Melwani

March 28, 2011

Denise Deverelle Crown and 12 other people answered this question

How do you market to 'Influencers'?

Influencers tend to consume a lot of metrics and content as they look to validate and verify their ideas and garner internal support. When marketing to them, I try to have a lot of independent facts and figures, combined with best practices, how to's and ... more

Influencer Marketing

March 28, 2011

Denise Deverelle Crown answered this question

What's the state of B2B social marketing adoption?

Definitely on the uptake. A recent survey by Hubspot reported the cost of an inbound lead as 62% of the cost of an outbound lead. Also, B2B is figuring out there are great options out there to listen to the relevant markets and target media ... more

Social Marketing

March 28, 2011

Denise Deverelle Crown and 8 other people answered this question

What are the first things that you should do when you implement a marketing automation system?

I would understand my company's needs and requirements first. For example, salespeople are often frustrated by the leads they get from marketing and marketing is frustrated by a lack of follow-up from sales. By sitting down and agreeing on the definition of what is a ... more

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