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Nov. 2, 2011
Dennis Dayman
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Remy Bergsma
Is it smart to share customer success stories in your email newsletters?
Yes, but the 'tone' of those success stories should be well balanced. Also, there's no need telling customers how good you are: they chose you for that. It would be useful to put these in prospect email newsletters for instance, to coerce them to join ... more
Sept. 25, 2011
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