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Dennis Fletcher

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Owner, FMS

66 points

Operate Fletcher Marketing Services, providing marketing and PR services to the computer industry. Primary focus is IBM midrange computers.

WEB: Parametric eMarketin

Nov. 10, 2010

Dennis Fletcher recommends this answer by Matt Heinz

Sales and Marketing 2.0: Does sales care about sales-marketing alignment?

Smart marketers are realizing that their roles are increasingly being evaluated based on quantifiable impact on sales & revenue. Given that, it makes sense that they're forcing the conversation so that they're moving their perceived role from cost center to a critical part of the ... more

Sales and Marketing Alignment

Sales Management

Nov. 10, 2010

Dennis Fletcher and 15 other people answered this question

Sales and Marketing Alignment: What tactics foster collaboration and cooperation?

I totally agree with Matt. One of the biggest causes of misallignment between Sales and Marketing can be the egos of the heads of those two functions. Time spent by top management forging the management of these two vital functions into a single team will ... more

Demand Generation

Nov. 9, 2010

Dennis Fletcher and 12 other people answered this question

Is SEO lost if I redesign my site or content?

David, as the outside contractor marketing writer, I was not part of the redesign for the new site, and that's understandable. I suspect I am not the only marketing consultant with little or no influence on how the client Website I'm writing for was designed. more

Information Technology

Search Engine Marketing

Search Engine Optimization

Oct. 12, 2010

Dennis Fletcher and 5 other people answered this question

Customer 2.0: What does it mean to you?

Re: Sharon Drew Morgen above: Wouldn't it be great to track the stakeholders and be able to market to them via social networking avenues (see Josiane Feigon above) like Twitter, Facebook, LinkedIn, Plaxo?
The question is HOW? ... and many answers are starting to emerge ... more

Sept. 24, 2010

Dennis Fletcher asked a question

Green Policy to Guide IT Practices

Information Technology

Document Engineering

Document Management

Sept. 24, 2010

Dennis Fletcher recommends this answer by Richard Pell

What is your opinion about people who attach pictures with their resumes?

People may notice that I do not have my photo on display. I am not particularly ugly or handsome, fat or thin, short or tall, etc etc (well, at least I do not think I am!) but neither am I particularly concerned what people might ... more

Human Resources

Recruitment and Selection

Recruitment/staffing

Resume Best Practices

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