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March 24, 2010
Dennis Head
recommends this answer by
Nick Panayi
Is BANT dead? Has today's buyer made BANT an antiquated methodology?
I don't necessarily care what acronym model we use to describe this. I do know however, that a customer who doesn't have all 4 elements (budget, authority need and timeframe) is simply not ready to buy at that point in the process. He may have ... more





