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Dennis Miranda del Rosario
Managing Principal,
Lakihito.comCreative
0 points
Expertise :
)Development Practices in Private and/or Public Sector Initiatives(PPP)
)Functional expertise in Strategic Planning,Advertising,Multimedia,and Marketing,Finance. , Training & Development,Consultancy and International Public Affairs
Qualifications :
) 20 years of professional service experience in the general and functional ...
)Development Practices in Private and/or Public Sector Initiatives(PPP)
)Functional expertise in Strategic Planning,Advertising,Multimedia,and Marketing,Finance. , Training & Development,Consultancy and International Public Affairs
Qualifications :
) 20 years of professional service experience in the general and functional ...
Expertise :
)Development Practices in Private and/or Public Sector Initiatives(PPP)
)Functional expertise in Strategic Planning,Advertising,Multimedia,and Marketing,Finance. , Training & Development,Consultancy and International Public Affairs
Qualifications :
) 20 years of professional service experience in the general and functional expertise, cross-regional knowledge & experience of EMEA, and the Asia Pacific (ASPAC)
) Observer-chronicler of the 2008 WORLD ECONOMIC FORUM on th "Summit on the GLOBAL AGENDA held in Dubai from November 7-9
International Survey Panelist from 2000 to 2002 on “THE WORLD COMPETITIVENESS YEARBOOK” published by leading European Learning Institution IMD Switzerland
Roster of Experts-United Nations Industrial Development Organization (UNIDO, Austria )
Registered Individual Consultant-Asian Development Bank (ADB)
Forums, Expos, Workshops& Seminars Participation
Trainer- Youth Entrepreneurship Program with strong emphasis on Social Entrepreneurship & SRI (Socially Responsible Investments)
) Knowledge of policy-making in the public sector affecting business & society in general; Development-orientated particularly in institutional, legal, economic, and social issues
) Taught Management, Business,Marketing, Economics and 6 other business subjects at Advanced Diploma/Dip/IB levels
Education:
) Graduate/Post grad degree in Business Administration
) Government Fellowship Studies on Business & Government Travel grant to Japan , and other visits to Middle East countries and ASPAC
) Seminal studies/reports/surveys/analyses made on International/regional trends like Globalization(subject of an evolving doctoral dissertation),International Institutions, Media, Energy& Power,3Ts,Science & Technology, Agriculture, Electoral/Democratic Practices, Emerging Markets/transitions economies, and. Local Development Assistance Program(LDAP-USAID);Continuing Business Seminar/Conference series at Dubai World Trade Center and DUBAI KNOWLEDGE VILLAGE
Achievements :
) Special Projects in Finance:
From PMP perspective, co-spearheaded the setting up of a PMO (project management Office) for USD 50 million USAID-funded Local Development Assistance Program (LDAP) as program manager;knowledge of official development assistance (ODA), and other grants
Financial road shows promoting savings/investments/lending vehicles from corporate banking/finance to wealth management
Loan rehabilitation/recovery (remedial management of a mining/construction company with Middle Eastern partners
Packaged Automatic Discounting & Reselling of Long-Term Receivables into Short-term, and Currency Swaps for a paper manufacturer
JV (Joint Venture) advisory projects completed in mango puree, tomato paste, and prawns; and Advisory proposals in setting-up savings bank & development bank
Fund-raising for institutions' charities, and relief programs for disaster victims
Executive Order reorganizing the Ministry of Finance & attached agencies by the Presidential Commission on Government Reorganization; and Fiscal management recommendations on companies attached to the Presidential Commission on Good Government
KNOWLEDGE OF ISLAMIC & AMANAH BANKING
) Branding in the Goods/Service Sector. Key Accounts/Projects/Case Studies undertaken range from no branded to branded items like (Citigold ,Shell, Caltex, ETISALAT, Sama Dubai, Hope, Champion, More, Meisei, Coca Cola, Pepsi, 7UP,San Miguel Beer, NESTLE Magnolia, Del Monte, Dole, Halal Industry, Colgate, Palmolive, Wella, Vidal Sassoon, Sakura Tower, Manila Hotel, Batulao resort ,LEGO,IBM, NCR,HP, JVC, Toshiba, Sharp, Sanyo, PANASONIC, Lexmark, , Bridgestone, Warner Lambert ,Pfizer, ROCHE, Abbott , NOKIA, Alcatel, AIG, MetLife of New York, Philippine Airlines, SONY, Fuji XEROX, Nippon Denso, Singer ,Nissan, Honda, Toyota, Mitsubishi ,Mazda, Ford, GM). etc.
Other advertising/marketing/media endeavors included particularly CITIGOLD and Etisalat DUBAI commercials as a featured extra, a print/billboard ad on HALAL and with SAMA Dubai for corporate, ,FM radio guest-deejaying, Dubai International Film Festival volunteer, and amFAR Cinema against AIDS DUBAI Volunteer
As Marketing Director ,responsible for
) the marketing, production, and circulation of the broadsheet newspaper, and head of marketing and advertising of three tabloids and Magazines with a staff numbering 50
Supervised yearly marketing planning sessions to determine Marketing and production goals for the coming year with Inputs from marketing, production, and circulation staff. This included the analysis of the profitability of the 4 Newspapers and the magazine on areal/agents/advertising
Space revenue/circulation revenue bases. Determined the copies of the broadsheet to be produced and circulated daily in Metro Manila based on projections particularly on the critical market reintroductory stage. Introduced the use of pretty and charming promo girls to distribute complementary copies on trial basis and solicit subscriptions and advertising space sales.
Determined pricing policies taking into account production and circulation costs ,and competitors’ pricing
Determined promotional gimmicks to advertisers, subscribers, agents, newsboys and the reading public. Coordinated with advertising agencies and other clients on cash or ex-deal basis.
Represented the company in industry associations and other public affairs functions
) Trade & Investments :
ICB (International Competitive Bidding) for the procurement & installation of power plants, oil & gas refineries, telephony, water spring development and other physical infrastructures
Trade finance accounts particularly LCs and indents
Licensing & distribution of assets/contents [ in multimedia formats like IP(E- commerce, systems admin), Broadcast(TV & radio), animation/graphics, 3G/higher generations and other mobile communications, other wireless media, other digital media, magazines/newspaper/books & other print media, advertising, purchasing, logistics , export-import, finance & economics, and business planning, analysis & development. These sectors included International trading(Industrial & FMCGs), financial institutions, properties (Tangible or intangible and immovable & movable), government & international public-private affairs.
PAST PROJECT ACCOUNTS HANDLED*
Warner Lambert Dayton Metals Corp.
San Miguel Corporation Phil. Journalists Inc.
Atlas Mining Steniel Paper Corp.
National Telecommunication Office Intrinsic Value Mgt.
Abbott Laboratories Phil. Century Resort
Warner Barnes PCGR
Pfizer Doyle Intl. Dev. Corp
7-UP PMS
Lorenzana Foods FIL-ESLON
PICOP Trading Commonwealth Foods
Alemars Inc. Alemars Agro-Industrial
Books for Pleasure Albay Agro-Industrial Corp.
Justitia Realty Rattan Creations
Agricultural Feeds Vitarich
Carmasters Precision Printing
Hydro Resources & Contractors Lietz Zulueta
Suter Inc. Gencars
Seavan Plastic Recycling
Commercial Motors Topwood Enterprises
Malabon Mirror A.C. Alcantara & Sons
Concrete Aggregates P. O. Valdez Corporation
IliganCement Mabuhay Vinyl Corp.
Metro Drug D.M. Consunji
Mariwasa Manufacturing Inc. High Networth Individua
Del Monte Phils. Inc. (formerly Philippine Packing)
National Power Corporation (NAPOCOR)
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)Development Practices in Private and/or Public Sector Initiatives(PPP)
)Functional expertise in Strategic Planning,Advertising,Multimedia,and Marketing,Finance. , Training & Development,Consultancy and International Public Affairs
Qualifications :
) 20 years of professional service experience in the general and functional expertise, cross-regional knowledge & experience of EMEA, and the Asia Pacific (ASPAC)
) Observer-chronicler of the 2008 WORLD ECONOMIC FORUM on th "Summit on the GLOBAL AGENDA held in Dubai from November 7-9
International Survey Panelist from 2000 to 2002 on “THE WORLD COMPETITIVENESS YEARBOOK” published by leading European Learning Institution IMD Switzerland
Roster of Experts-United Nations Industrial Development Organization (UNIDO, Austria )
Registered Individual Consultant-Asian Development Bank (ADB)
Forums, Expos, Workshops& Seminars Participation
Trainer- Youth Entrepreneurship Program with strong emphasis on Social Entrepreneurship & SRI (Socially Responsible Investments)
) Knowledge of policy-making in the public sector affecting business & society in general; Development-orientated particularly in institutional, legal, economic, and social issues
) Taught Management, Business,Marketing, Economics and 6 other business subjects at Advanced Diploma/Dip/IB levels
Education:
) Graduate/Post grad degree in Business Administration
) Government Fellowship Studies on Business & Government Travel grant to Japan , and other visits to Middle East countries and ASPAC
) Seminal studies/reports/surveys/analyses made on International/regional trends like Globalization(subject of an evolving doctoral dissertation),International Institutions, Media, Energy& Power,3Ts,Science & Technology, Agriculture, Electoral/Democratic Practices, Emerging Markets/transitions economies, and. Local Development Assistance Program(LDAP-USAID);Continuing Business Seminar/Conference series at Dubai World Trade Center and DUBAI KNOWLEDGE VILLAGE
Achievements :
) Special Projects in Finance:
From PMP perspective, co-spearheaded the setting up of a PMO (project management Office) for USD 50 million USAID-funded Local Development Assistance Program (LDAP) as program manager;knowledge of official development assistance (ODA), and other grants
Financial road shows promoting savings/investments/lending vehicles from corporate banking/finance to wealth management
Loan rehabilitation/recovery (remedial management of a mining/construction company with Middle Eastern partners
Packaged Automatic Discounting & Reselling of Long-Term Receivables into Short-term, and Currency Swaps for a paper manufacturer
JV (Joint Venture) advisory projects completed in mango puree, tomato paste, and prawns; and Advisory proposals in setting-up savings bank & development bank
Fund-raising for institutions' charities, and relief programs for disaster victims
Executive Order reorganizing the Ministry of Finance & attached agencies by the Presidential Commission on Government Reorganization; and Fiscal management recommendations on companies attached to the Presidential Commission on Good Government
KNOWLEDGE OF ISLAMIC & AMANAH BANKING
) Branding in the Goods/Service Sector. Key Accounts/Projects/Case Studies undertaken range from no branded to branded items like (Citigold ,Shell, Caltex, ETISALAT, Sama Dubai, Hope, Champion, More, Meisei, Coca Cola, Pepsi, 7UP,San Miguel Beer, NESTLE Magnolia, Del Monte, Dole, Halal Industry, Colgate, Palmolive, Wella, Vidal Sassoon, Sakura Tower, Manila Hotel, Batulao resort ,LEGO,IBM, NCR,HP, JVC, Toshiba, Sharp, Sanyo, PANASONIC, Lexmark, , Bridgestone, Warner Lambert ,Pfizer, ROCHE, Abbott , NOKIA, Alcatel, AIG, MetLife of New York, Philippine Airlines, SONY, Fuji XEROX, Nippon Denso, Singer ,Nissan, Honda, Toyota, Mitsubishi ,Mazda, Ford, GM). etc.
Other advertising/marketing/media endeavors included particularly CITIGOLD and Etisalat DUBAI commercials as a featured extra, a print/billboard ad on HALAL and with SAMA Dubai for corporate, ,FM radio guest-deejaying, Dubai International Film Festival volunteer, and amFAR Cinema against AIDS DUBAI Volunteer
As Marketing Director ,responsible for
) the marketing, production, and circulation of the broadsheet newspaper, and head of marketing and advertising of three tabloids and Magazines with a staff numbering 50
Supervised yearly marketing planning sessions to determine Marketing and production goals for the coming year with Inputs from marketing, production, and circulation staff. This included the analysis of the profitability of the 4 Newspapers and the magazine on areal/agents/advertising
Space revenue/circulation revenue bases. Determined the copies of the broadsheet to be produced and circulated daily in Metro Manila based on projections particularly on the critical market reintroductory stage. Introduced the use of pretty and charming promo girls to distribute complementary copies on trial basis and solicit subscriptions and advertising space sales.
Determined pricing policies taking into account production and circulation costs ,and competitors’ pricing
Determined promotional gimmicks to advertisers, subscribers, agents, newsboys and the reading public. Coordinated with advertising agencies and other clients on cash or ex-deal basis.
Represented the company in industry associations and other public affairs functions
) Trade & Investments :
ICB (International Competitive Bidding) for the procurement & installation of power plants, oil & gas refineries, telephony, water spring development and other physical infrastructures
Trade finance accounts particularly LCs and indents
Licensing & distribution of assets/contents [ in multimedia formats like IP(E- commerce, systems admin), Broadcast(TV & radio), animation/graphics, 3G/higher generations and other mobile communications, other wireless media, other digital media, magazines/newspaper/books & other print media, advertising, purchasing, logistics , export-import, finance & economics, and business planning, analysis & development. These sectors included International trading(Industrial & FMCGs), financial institutions, properties (Tangible or intangible and immovable & movable), government & international public-private affairs.
PAST PROJECT ACCOUNTS HANDLED*
Warner Lambert Dayton Metals Corp.
San Miguel Corporation Phil. Journalists Inc.
Atlas Mining Steniel Paper Corp.
National Telecommunication Office Intrinsic Value Mgt.
Abbott Laboratories Phil. Century Resort
Warner Barnes PCGR
Pfizer Doyle Intl. Dev. Corp
7-UP PMS
Lorenzana Foods FIL-ESLON
PICOP Trading Commonwealth Foods
Alemars Inc. Alemars Agro-Industrial
Books for Pleasure Albay Agro-Industrial Corp.
Justitia Realty Rattan Creations
Agricultural Feeds Vitarich
Carmasters Precision Printing
Hydro Resources & Contractors Lietz Zulueta
Suter Inc. Gencars
Seavan Plastic Recycling
Commercial Motors Topwood Enterprises
Malabon Mirror A.C. Alcantara & Sons
Concrete Aggregates P. O. Valdez Corporation
IliganCement Mabuhay Vinyl Corp.
Metro Drug D.M. Consunji
Mariwasa Manufacturing Inc. High Networth Individua
Del Monte Phils. Inc. (formerly Philippine Packing)
National Power Corporation (NAPOCOR)
April 29, 2011
