Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Dharmesh Shah

Follow Following Unfollow

Founder and CTO, HubSpot

166 points

Aug. 25, 2011

Dharmesh Shah and 4 other people answered this question

What are some things that marketing automation is currently missing?

Marketing automation tends to be about taking the leads you already have and segmenting them more intelligently and nurturing those leads more optimally. This is, of course, an important activity.
What marketing automation doesn't cover is how you "get found" and get those leads in the ... more

Lead Management

Marketing Automation

Aug. 25, 2011

Dharmesh Shah and 1 other person answered this question

What are all the different components of inbound marketing?

At a high-level, there are two parts to inbound marketing:
1. Get Found by more people
2. Convert more of them to leads and customers
The primary ways to "get found" today are search engines, social media and blogging.
Converting more involves things like landing pages, lead nurturing, lead ... more

Inbound Marketing

Lead Management

July 21, 2011

Dharmesh Shah and 3 other people answered this question at this roundtable

Expert Best Practices in Content Marketing [7/14 @ 1 pm]

Are infographics losing their effectiveness? (Have infographics "jumped the shark"?)

Joe: I'm with you on this one.
I think really well done infographics are still effective and can draw a lot of traffic and links.
The issue, as you noted, is with the big rise in the number of infographics when everybody jumped on the bandwagon. ... more

General Management

B2B Marketing Week

July 14, 2011

Dharmesh Shah and 3 other people answered this question

Would you say inbound marketing is a replacement to outbound marketing or more of an enhancement?

This question comes up all the time -- it's a good one.
Inbound marketing does not replace outbound marketing. Inbound is about "pulling" customers into the business often through the creation of great content.
Most savvy marketing teams will use a balance of inbound and outbound ... more

Content Marketing

Inbound Marketing

June 28, 2011

Dharmesh Shah and 9 other people answered this question

Is it possible to have inbound marketing without some kind of marketing outreach?

Even at HubSpot, we are not purists on this matter.
A few additional thoughts to add to Joe's stellar response:
In theory, if you write a piece of content, Google will find it. If could start ranking for specific long-tail terms. That could then generate some minimal ... more

Inbound Marketing

Outbound Marketing

June 21, 2011

Dharmesh Shah and 3 other people answered this question

Do you foresee a merging of Marketing Automation with SCRM and SFA into a single solution?

At the lower end of the market, yes.
Small businesses value integration and simplicity over breadth of features. Many of these businesses are still running on spreadsheets (not a full CRM), so having a "complete" solution would likely be appealing.
On the other hand, Salesforce.com is still ... more

Funnel Management and Forecasting

June 21, 2011

Dharmesh Shah is now following Mike Volpe and 1 other person

June 20, 2011

Dharmesh Shah recommends this answer by Jeff Ogden

Backed by Google & Salesforce, is HubSpot poised to be a marketing automation game changer for SMBs?

I think Hubspot is one company everyone is watching in their rear-view mirror. They've always been a savvy, smart, fun company, but with all that capital, they can hire lots more programmers. Give them 12 month and they will be unstoppable. more

June 17, 2011

Dharmesh Shah recommends this answer by Scott Albro

Does HubSpots acquisition of Performable make them a legitimate marketing automation vendor?

One overlooked benefit of acquiring Performable is that Hubspot can now count Joshua Porter as one of its employees. He is a true thought leader in the area of user experience and design. His Bokardo Blog is one of the best UX blogs out there.
I'll ... more

April 1, 2011

Dharmesh Shah and 13 other people answered this question

What are the reasons Salesforce.com has not acquired a marketing automation vendor?

I think David Raab pretty much captured the primary reasons.
Here's my take on it: Salesforce.com is a multi-billion dollar revenue company. They already have several initiatives that are potentially large and would move the needle for them:
1. Going deeper into CRM (a market they already ... more

Feb. 2, 2011

Dharmesh Shah recommends this answer by Trevor Usken

Do you add everyone that wants to connect on LinkedIn?

No, I don't add everyone who wants to connect. I always do a background check on people trying to connect with me. How do I know them? Have we done business? Why are they trying to connect with me? I don't like LIONs and I ... more

Social Netowrking

Feb. 2, 2011

Dharmesh Shah and 16 other people answered this question

Is Marketing Automation "Floundering"?

Anyone have a working link to the original article? The one here doesn't seem to work. more

Following 4 Topics

Entrepreneurship

Following 2 People

Followed by 20 People

Knowledgeable in 21 Topics

#171 of 2984

#24 of 519

Inbound Marketing

#10 of 119

#10 of 66

#9 of 72

Marketing Automation

#73 of 531

#4 of 21

Outbound Marketing

#4 of 23

#6 of 32

#3 of 32

#3 of 33

#4 of 34

Marketing Technology

#7 of 64

#26 of 233

Content Marketing

#55 of 294

B2B Marketing Week

#13 of 54

#102 of 341

General Management

#312 of 1194

#47 of 110

#270 of 636

#775 of 2156